Social Media Marketing Manager:

We are looking for a Social Media & Marketing Manager m/w/d for Gasthaus Zur Kanne in Deidesheim and Gesprächsstoff Weinwerk. Your focus lies on Content, Social Media, and Markenkommunikation for our traditional gasthaus – supplemented by Productmarketing and E-Commerce-Themen around our modern wine brand.

Aufgaben

You develop and maintain our marketing around Gasthaus Zur Kanne. You are close to the action: restaurant, kitchen, service, events, wine, seasonal actions, and special moments that want to be told.

In addition, you support Gesprächsstoff Weinwerk in the area of Social Media, Productkommunikation, and E-Commerce.

Your tasks at a glance:

• Maintenance and further development of our social media channels, especially Instagram, Facebook, and TikTok
• Planning, creation, and publication of content for Gasthaus Zur Kanne
• Development of photo-, video-, and reel-ideas around dishes, wine, events, team, and house
• Creation of editorial plans and campaign ideas
• Accompaniment of events and seasonal actions from a marketing perspective
• Support in advertising materials, menus, flyers, vouchers, signage, and print products
• Promotion and further development of our brand communication
• Support in website content, newsletters, and online campaigns
• Collaboration with Gesprächsstoff Weinwerk: Social Media, product texts, actions, E-Commerce, and shop care
• Coordination with management, kitchen, service, and external service providers
• Observation of trends in the area of gastronomy, wine, social media, and lifestyle

Qualifikation

You don't have to be perfect – but you should like to develop our brands with creativity, instinct, and structure.

You should bring:

• Experience in the area of marketing, social media, content creation, or brand communication
• Sense for aesthetics, language, enjoyment, gastronomy, and good storytelling
• Creativity, initiative, and a keen eye for details
• Structured and reliable working style
• Pleasure in developing contents not only at the desk but directly on site
• Very good German language skills in writing and speaking
• Interest in gastronomy, wine, lifestyle, and E-Commerce
• Ideal experience with website care, newsletter tools, Shopify, or online shops

Benefits

• Versatile marketing position with real creative scope
• Two exciting brands: traditional gasthaus and modern wine brand
• Creative themes around gastronomy, wine, events, enjoyment, and lifestyle
• Short decision-making paths and direct collaboration with management
• Room for your own ideas and further development
• Variety of tasks between social media, content, print, E-Commerce, and brand building
• Workplace in Deidesheim, right in the middle of one of Germany's most beautiful wine regions
• Employee discounts
• Food and wine tastings
• A high-quality, enjoyment-oriented work environment
• FULL-TIME or PART-TIME possible after consultation
• PARTIAL MOBILE WORKING possible after consultation

This position is not just a pure office marketing job nor a classic social media job.

You are close to the real action, get insights into restaurant operations, kitchen, service, events, and wine world – and turn them into contents, campaigns, and ideas that bring our brands to life.

The focus is clearly on Gasthaus Zur Kanne. Gesprächsstoff Weinwerk complements the position as a modern wine and E-Commerce brand with additional creative scope.

You have fun connecting gastronomy, wine, social media, and brand building?

Then we look forward to your application with CV, short letter, and preferably work samples, social media profiles, or previous projects.