Social Media Marketing Manager

We’re looking for a strategic, creative, and data-driven Social Media Manager to own and scale our social presence across key channels. In this role, you’ll develop and execute social strategies that build brand awareness, drive engagement, and support demand generation for our SaaS product. You will collaborate closely with Marketing, Product, Customer Success, and Leadership to ensure our social content resonates with prospects, customers, and the broader industry. Key Responsibilities: * Develop and implement social media strategies aligned with overall marketing goals. * Manage and grow our presence on key social platforms, including but not limited to, LinkedIn, Twitter, Facebook, Instagram, and potentially emerging platforms. * Create, curate, and schedule engaging and informative content, including text, images, videos, and interactive formats. * Monitor social media channels for brand mentions, industry trends, and competitor activities. * Engage with followers, respond to comments and messages, and foster a strong online community. * Conduct social listening to understand audience sentiment and inform content strategy. * Analyze social media performance data, identify key metrics, and generate reports on campaign effectiveness. * Experiment with new social media features and platforms to stay ahead of the curve. * Collaborate with cross-functional teams to integrate social media into broader marketing campaigns. * Manage social media advertising campaigns, including budget allocation, ad creation, and performance optimization. * Stay up-to-date with the latest social media trends, best practices, and algorithm changes. Qualifications: * Bachelor's degree in Marketing, Communications, or a related field. * 3+ years of experience in social media marketing, preferably in a SaaS environment. * Proven track record of developing and executing successful social media strategies. * Strong understanding of social media platforms, their respective audiences, and best practices. * Excellent written and verbal communication skills. * Creative mindset with the ability to generate engaging content. * Data-driven approach to social media marketing, with the ability to analyze and interpret data. * Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics). * Experience with social media advertising platforms (e.g., LinkedIn Ads, Facebook Ads). * Ability to work independently and as part of a team. Bonus Points: * Experience with video creation and editing. * Familiarity with SEO principles. * Knowledge of the SaaS industry. Benefits: * Competitive salary * Health insurance * Paid time off * Professional development opportunities