Social Media Marketing Manager / Digital Marketing Manager (m/f/d)

Become part of MALUU – Our young label needs your creative ideas!

Do you love social media, think in Stories, Reels, and campaigns? Do you have a feel for trends and know how to generate reach with clever digital marketing? Perfect – we are looking for a creative Social Media Manager / Digital Marketing Manager (m/f/d) for our brand MALUU, who will make our young label even more visible and unique with fresh ideas, know-how, and passion.

MALUU is a small, creative family business in the Rhine-Neckar district (near Speyer) with real startup vibes. As part of our team, you will actively shape our brand, grow our community, and take our online presence to the next level.

Responsibilities

• You create diverse content and creative content strategies for our digital platforms with texts, images, Reels, and videos based on our editorial plan and in close coordination with management.
• You develop and manage creative social media campaigns for our channels.
• You manage our community and further expand the exchange with followers and potential customers.
• You manage and optimize our website including content management, SEO, and frontend.
• You contribute creative impulses for our online strategy and keep us up to date on trends and tools.
• You analyze successes, reach, and KPIs – and derive new ideas and optimizations from them.
• You plan, manage, and optimize performance marketing campaigns, especially via Google Ads and Social Ads.
• You develop and implement regular newsletters.

Qualifications

• You have completed a degree or comparable vocational training in marketing, communication, PR, or a comparable field.
• You have at least 2 years of professional experience as a Social Media Manager, Digital Marketing Manager, or in a comparable role.
• Your initiative and open communication enable you to independently create content, photos, and videos according to our CI guidelines.
• You are analytically strong, work in a structured manner, and can implement projects independently.
• You are reliable, proactive, and solution-oriented.
• You have a creative approach combined with excellent writing and communication skills in German and English.
• You are familiar with CMS (Typo3, WordPress) and tools such as Canva, Adobe Creative Suite, and the META Business Suite.
• Willingness to travel for our trade fairs.

Benefits

• A creative, motivated team and flat hierarchies.
• An attractive creative office with modern equipment.
• A young label with great potential that you can help shape from the very beginning.
• Exciting projects, diverse tasks, and plenty of creative freedom.
• Independent work.
• Flexible working hours by arrangement.
• Performance-related pay.
• 30 days of vacation based on a 5-day week.

Does this sound exactly like your world? Great – then we are very much looking forward to getting to know you!
So that we can get a real impression of you right away, feel free to apply with a short application video. (e.g., as a download link in your email)

In it, tell us who you are, what motivates you, and why you want to help shape our marketing. Keep it simple, authentic, and creative – just like you are.

We are excited about your personality, your energy, and your ideas – and look forward to seeing you soon!