Social Media Manager:in (w/m/d) Minijob

UPYU – formerly FreeMOM – is the first recruiting platform for family-friendly and free work. It brings companies together with qualified professionals who want to or need to work flexibly – whether as freelancers or in permanent employment. With over 7,000 talents and more than 700 companies, UPYU is one of the leading platforms for compatibility and future-oriented recruitment in the DACH region.

Tasks

You don't understand Social Media as 'just posting'
But rather as a mix of Storytelling, Community, Brand, Demand Generation, and Growth? You know why LinkedIn in B2B works completely differently than Instagram?
You recognize good hooks immediately? And you're eager to build a modern HR/Workforce brand?

LinkedIn is one of our most important growth and conversion channels. Therefore, we are looking for someone who understands how to build visibility, trust, and demand with good content — not just post.

-Development of content for HR-, People- and Business-target groups
-Creation of LinkedIn posts with strong hooks, clear perspectives, and high relevance
-Development of formats with reach and conversion potential
-Community management, interaction & social-selling-support
-Analysis: Which contents bring reach, leads, and conversations?

-Management of our Instagram community
-DMs, comments, story formats & community engagement
-Support in building a strong community around flexible work & career
-Support for UGC-, interview- and community formats
-Content repurposing
(e.g. Podcast → LinkedIn → Reel → Newsletter)
-Support for automations & AI-supported content workflows (e.g. ManyChat, n8n)
-Testing new content and growth ideas
-Support for reporting & analytics

Qualification

-Experience with LinkedIn in the B2B context
-Understanding of how content generates reach AND relevance
-Talent for viral hooks & modern B2B storytelling
-Experience in community management on Instagram
-Independent working style and enthusiasm to try things out
-Interest in HR, Future of Work, Freelancing or platform models
-Experience with founder- or personal-brand content
-Experience with analytics & reporting
-Experience with automations like ManyChat or n8n
-Understanding of HR, Recruiting or platform/marketplace models
-Experience with Canva, CapCut

Find Jobs in Germany on Arbeitnow