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Einrichtungshaus Mathes

2 days ago

Social Media Manager (m/f/d) Full-time or Part-time

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Company information

Company
Einrichtungshaus Mathes
Location
Aachen Germany
Posted
2 days ago
View all jobs at Einrichtungshaus Mathes

Job description

Work where living and working worlds become passion.

For many years, as a family-run furnishing company, we have stood for interior design, exclusive designer furniture, and individual holistic advice at the highest level.

Our passion is interior design and high-quality furnishings, whether for business, private, or outdoor spaces. Our claim is to always put our customers at the center.

To strengthen our marketing team, we are looking for a personality who not only manages social media but understands how relevant content is created from a strong brand, is strategically thought out, implemented at a high level, and is close to our diverse target groups.

Responsibilities

  • Rethinking Social Media: You will continuously develop our social media presence for B2B and B2C target groups and translate our brand into relevant digital formats.
  • Producing Content: You will develop ideas and independently implement social media content, from text and storytelling to photo and video, up to recurring formats.
  • Managing Productions: You will coordinate photo, video, and graphic productions, working with colleagues and external partners.
  • Planning Editorial Content: You will be responsible for editorial calendars, campaigns, and publications across our relevant channels.
  • Building Community: You will actively manage our community, respond to messages and comments, and further develop the dialogue with our target groups.
  • Identifying Trends: You will observe platforms, formats, and societal as well as design trends, and evaluate what truly fits Mathes.
  • Performance: You will analyze reach, interactions, leads, and other relevant KPIs, and derive concrete optimizations for our content from them.
  • Paid Social: You will plan and manage paid social media activities as needed and keep an eye on their performance.
  • Using AI Sensibly: You will naturally use modern AI tools where they make conception, research, content development, and work processes better and more efficient.
  • Brand: You will ensure that language, visual world, content, and tonality across our digital channels align with Mathes and our standards.
  • Working Interconnectedly: You will work closely with marketing, visual merchandising, sales, and other internal teams, and actively seek out the topics, projects, and stories from which good content is created.

Qualifications

  • You already have practical experience in social media management, content marketing, or digital marketing, and can show which channels, formats, or brands you have managed and developed.
  • You understand social media as a professional communication and marketing channel, not exclusively as a platform for individual posts.
  • You have a keen sense for high-quality content, visual language, storytelling, and brand aesthetics.
  • You are interested in interior design, architecture, design, and lifestyle, and can empathize with the visual world of a premium brand.
  • You can not only conceptualize content but also bring it to life, produce it yourself, coordinate it, publish it, and consistently develop it further.
  • You understand the different requirements of B2B and B2C communication and can translate content accordingly.
  • You are familiar with the mechanisms and formats of relevant platforms such as Instagram, LinkedIn, Facebook, TikTok, and YouTube, and know that not all content works on every channel.
  • You work independently, structured, and with a high standard of quality, and take responsibility for your areas.
  • You are curious about new technologies and AI, and use them as tools to make your work better, more creative, and more efficient.

Benefits

  • The decisiveness and approachability of an owner-managed company, not a corporation, but short paths and genuine co-creation.
  • A dynamic market environment in a fast-paced industry where we always keep innovation, trends, and customer needs in mind.
  • A position with a great deal of creative freedom and direct influence on how Mathes is perceived digitally.
  • Development opportunities tailored to your strengths and ambitions.
  • Employee discounts on our entire product range.
  • An appreciative environment with a dedicated team.
  • A workplace where quality, aspiration, and personality are at the forefront.

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