Einrichtungshaus Mathes
2 days ago
Social Media Manager (m/f/d) Full-time or Part-time
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Company information
- Company
- Einrichtungshaus Mathes
- Location
- Aachen Germany
- Posted
- 2 days ago
Job description
Work where living and working worlds become passion.
For many years, as a family-run furnishing company, we have stood for interior design, exclusive designer furniture, and individual holistic advice at the highest level.
Our passion is interior design and high-quality furnishings, whether for business, private, or outdoor spaces. Our claim is to always put our customers at the center.
To strengthen our marketing team, we are looking for a personality who not only manages social media but understands how relevant content is created from a strong brand, is strategically thought out, implemented at a high level, and is close to our diverse target groups.
Responsibilities
- Rethinking Social Media: You will continuously develop our social media presence for B2B and B2C target groups and translate our brand into relevant digital formats.
- Producing Content: You will develop ideas and independently implement social media content, from text and storytelling to photo and video, up to recurring formats.
- Managing Productions: You will coordinate photo, video, and graphic productions, working with colleagues and external partners.
- Planning Editorial Content: You will be responsible for editorial calendars, campaigns, and publications across our relevant channels.
- Building Community: You will actively manage our community, respond to messages and comments, and further develop the dialogue with our target groups.
- Identifying Trends: You will observe platforms, formats, and societal as well as design trends, and evaluate what truly fits Mathes.
- Performance: You will analyze reach, interactions, leads, and other relevant KPIs, and derive concrete optimizations for our content from them.
- Paid Social: You will plan and manage paid social media activities as needed and keep an eye on their performance.
- Using AI Sensibly: You will naturally use modern AI tools where they make conception, research, content development, and work processes better and more efficient.
- Brand: You will ensure that language, visual world, content, and tonality across our digital channels align with Mathes and our standards.
- Working Interconnectedly: You will work closely with marketing, visual merchandising, sales, and other internal teams, and actively seek out the topics, projects, and stories from which good content is created.
Qualifications
- You already have practical experience in social media management, content marketing, or digital marketing, and can show which channels, formats, or brands you have managed and developed.
- You understand social media as a professional communication and marketing channel, not exclusively as a platform for individual posts.
- You have a keen sense for high-quality content, visual language, storytelling, and brand aesthetics.
- You are interested in interior design, architecture, design, and lifestyle, and can empathize with the visual world of a premium brand.
- You can not only conceptualize content but also bring it to life, produce it yourself, coordinate it, publish it, and consistently develop it further.
- You understand the different requirements of B2B and B2C communication and can translate content accordingly.
- You are familiar with the mechanisms and formats of relevant platforms such as Instagram, LinkedIn, Facebook, TikTok, and YouTube, and know that not all content works on every channel.
- You work independently, structured, and with a high standard of quality, and take responsibility for your areas.
- You are curious about new technologies and AI, and use them as tools to make your work better, more creative, and more efficient.
Benefits
- The decisiveness and approachability of an owner-managed company, not a corporation, but short paths and genuine co-creation.
- A dynamic market environment in a fast-paced industry where we always keep innovation, trends, and customer needs in mind.
- A position with a great deal of creative freedom and direct influence on how Mathes is perceived digitally.
- Development opportunities tailored to your strengths and ambitions.
- Employee discounts on our entire product range.
- An appreciative environment with a dedicated team.
- A workplace where quality, aspiration, and personality are at the forefront.
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Required skills
- design
- quality management
- youtube
- content creation
- innovation
- digital marketing
- interior design
- architecture
- b2b
- storytelling
- tiktok
- photography
- b2c
- paid social
- social media management
- content marketing
- ai tools
- brand management
- videography
- performance optimization
- campaign management
- customer needs
- lifestyle
- trend analysis
- community management
- production coordination
- editorial planning
- kpi analysis
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