Social Media Manager (m/f/d) Full-time or Part-time

Work where living and working environments become a passion.

For many years, we have stood as a family-run interior design company for interior design, exclusive designer furniture, and individual holistic consulting at the highest level.

Our passion is interior design and high-quality furnishings, whether for business, residential, or outdoor spaces. Our aim is to always put our customers at the center.

To strengthen our marketing team, we are looking for a personality who not only manages social media but also understands how relevant content is created from a strong brand, strategically thought out, implemented to a high standard, and close to our diverse target groups.

Responsibilities

• Rethinking Social Media: You will continuously develop our social media presence for B2B and B2C target groups and translate our brand into relevant digital formats.
• Producing Content: You will independently develop ideas and implement social media content, from text and storytelling to photos and videos, and recurring formats.
• Managing Productions: You will coordinate photo, video, and graphic productions, working with colleagues as well as external partners.
• Planning Editorial Calendars: You will be responsible for editorial plans, campaigns, and publications across our relevant channels.
• Building Community: You will actively manage our community, respond to messages and comments, and further develop dialogue with our target groups.
• Identifying Trends: You will observe platforms, formats, and societal as well as design trends, and evaluate what really fits Mathes.
• Performance: You will analyze reach, interactions, leads, and other relevant KPIs, and derive concrete optimizations for our content from them.
• Paid Social: You will plan and manage paid social media measures if necessary, and keep an eye on their performance.
• Using AI Meaningfully: You will naturally use modern AI tools where they make conception, research, content development, and work processes better and more efficient.
• Brand: You will ensure that language, visual world, content, and tonality across our digital channels align with Mathes and our standards.
• Working Networked: You will work closely with Marketing, Visual Merchandising, Sales, and other internal teams, and actively seek out the topics, projects, and stories that create good content.

Qualifications

• You already have practical experience in social media management, content marketing, or digital marketing, and can show which channels, formats, or brands you have already managed and developed.
• You understand social media as a professional communication and marketing channel, not solely as a platform for individual posts.
• You have a strong sense for high-quality content, visual language, storytelling, and brand aesthetics.
• You are interested in interior design, architecture, design, and lifestyle, and can empathize with the visual world of a premium brand.
• You can not only conceptualize content but also make it happen, produce it yourself, coordinate it, publish it, and consistently develop it further.
• You understand the different requirements of B2B and B2C communication and can translate content accordingly.
• You are familiar with the mechanisms and formats of relevant platforms such as Instagram, LinkedIn, Facebook, TikTok, and YouTube, and know that not all content works on every channel.
• You work independently, in a structured manner, and with a high standard of quality, and take responsibility for your topics.
• You are curious about new technologies and AI, and use them as tools to make your work better, more creative, and more efficient.

Benefits

• The decisiveness and approachability of an owner-managed company, not a corporation, but short decision paths and genuine co-creation.
• A dynamic market environment in a fast-paced industry where we always keep innovation, trends, and customer needs in mind.
• A position with a lot of creative freedom and direct influence on how Mathes is perceived digitally.
• Development opportunities in line with your strengths and ambitions.
• Employee discounts on our entire product range.
• An appreciative environment with a dedicated team.
• A workplace where quality, aspiration, and personality are paramount.

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