Social Media Manager (m/w/d) im Performance Marketing eines Non-Profits

Mach Bildungsgerechtigkeit zur Viral-Kampagne!

We are a non-profit organization that lives education equality by offering digital, free learning support and online courses for students whose social or financial situation would otherwise prevent access to help. Over 23,000 successful learning pairs speak for themselves – now we need you to build on our mission and support more students with our offers.

We want to reach more students (SuS) who need support and win more helpers (HuH) who can give it. So far, our online marketing has been spread across many heads. You are the new central power force that bundles our digital social media presence, strategically drives it forward, and reliably reports.

Facts First:

Arbeitszeit: Flexibel, mind. 30h bis max. 40h pro Woche
Arbeitsort: Remote (mit Wohnsitz in Deutschland)
Startdatum: 01.04.26 oder nach Absprache auch früher
Gehaltsrahmen: 30.000 - 45.000 € brutto / Jahr basierend auf Wochenstunden und Arbeitserfahrung
Anstellungsart: Festanstellung, befristet auf 1 Jahr (aufgrund unserer Haushaltsplanung, angedacht ist aber eine langfristige Tätigkeit!)

Aufgaben

Social First. Performance Next.

Social Media Strategie & Kanalaufbau (ca. 40%)

• You take over the overall responsibility for our social media presence (Instagram, TikTok, LinkedIn).
• You develop our channels strategically further, from positioning to editorial planning to format development.
• You recognize which contents reach our target groups and build our reach sustainably out.
• You coordinate content input from volunteers and internal stakeholders and ensure clear processes.

Content Creation & Storytelling (ca. 30%)

• You conceptualize and create performant contents (Reels, TikToks, Carousel-Posts, Stories etc.).
• You translate our mission into valuable, activating storytelling.
• You stay on the pulse of trends and adapt new formats quickly and creatively to our target groups in the education sector.
• You ensure a consistent visual and linguistic brand identity.

Community Management & Trend-Adaption (ca. 20%)

• You manage our community (DMs/Comments) respectfully and professionally.
• You recognize moods and feedback early on and lead optimizations.
• You build relationships to multipliers, influencers, and cooperation partners.

Performance Marketing – with development perspective (ca. 10%, growing)

• You work your way into performance marketing step by step (e.g. Google Ads, tracking, analytics).Perspectivically, you take over more responsibility for paid campaigns and data-based optimization.

Qualifikation

• You have fundamental experience in social media management and content creation.
• You think digitally, are a social media native, and/or have an extremely fast understanding of platforms.
• You know how algorithms, trends, and formats work and how to build reach organically.
• You ideally have first professional experiences in performance marketing (e.g. Meta Ads, Google Ads, analytics) or great motivation to structure yourself into this area.
• You can handle Canva securely; basics in the Adobe Creative Cloud are a plus.
• You work as an absolute team player, communicate openly, and go out of your way to people.
• Erfahrung im Non-Profit-Bereich is an absolute plus, at least you have already a good understanding of voluntary work

Benefits

• Fully Remote Work: We have no headquarters. You work from your home office (residence in Germany) and enjoy full flexibility.
• Teamworkshops: Ca. once a quarter, we meet for three days with the full-time team.
• Co-Working and Home Office Budget: 1000€ per year for co-working or your home office equipment – with possibility of later personal takeover.
• Flexible Working Hours: You decide when you are most productive.
• Your Wish-Equipment: Apple or Windows – your choice.
• Echte Entwicklungsperspektive: You start with a clear social media focus and develop yourself prospectively towards performance responsibility.
• Echte Mission: A task that actively contributes to the well-being of society and creates education equality.

If you want to pack in some of your earlier content creations into the application, we won't say no!

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