Social Media Managerin (m/w/d) in Education

Education & Social – Kindergartens · Academy · Vocational School for Social Pedagogy

Part-time / Full-time · Location: Mitte - Berlin

We are a non-profit educational organization with several kindergartens, a family center, an academy for professional development and a vocational school for social pedagogy. Our work is characterized by pedagogical quality, social responsibility and engagement in education.

To further develop our external communication, we are looking for a creative and structured person for our Social Media Management.

Tasks

Content & Editorial Planning

• Planning and implementation of social media content (e.g. Instagram, Facebook, possibly LinkedIn)
• Development of a target group-oriented editorial plan (parents, professionals, applicants)
• Creation of texts, images and simple videos (Reels, Stories etc.)

Operative Social Media Management

• Maintenance and care of our channels in daily business
• Community management (comments, messages, interaction)
• Ensuring a consistent appearance (tone, image, values)

Recruiting & Image

• Support in the area of Persönliche Gewinnung (e.g. campaigns for educators, teachers)
• Presentation of our company as an attractive employer
• Glimpses into the daily work of our institutions

Collaboration & Coordination

• Tight collaboration with kindergarten leaders, academy and vocational school
• Coordination of content and themes from the institutions
• Sensitive handling of pedagogical contexts (data protection, image rights)

Analysis & Further Development

• Evaluation of key figures (reach, engagement etc.)
• Optimization of content and formats
• Observation of current trends in the education and social media sectors

Qualification

Experience in social media management, ideally in the education, social or non-profit sector

Sure sense for target group-oriented communication

Experience in content creation (text, image, video)

Structured and self-reliant working style

Communication strength and organizational skills

Knowledge of common tools (e.g. Canva, Meta Business Suite etc.)

Sensitivity in handling children, parents and pedagogical content

Benefits

A meaningful job in a non-profit educational organization

Much room for creativity and your own ideas welcome

Tight collaboration with engaged teams

Flexible working hours

Opportunities for further education and training

Salary according to TVL.

We look forward to your application with work samples (e.g. social media profiles or content examples)

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