Social Media Manager

Role Overview We are seeking a Social Media Manager with strong managerial and organisational capabilities to lead and oversee our social media function. The ideal candidate will be responsible for ensuring that social media activities are aligned with brand objectives, delivered consistently at a high standard, and executed efficiently through well-defined systems and processes. Key Responsibilities 1. Social Media Strategy & Planning * Develop and manage weekly and monthly social media content calendars to ensure consistency and alignment with brand objectives. * Collaborate with cross-functional teams to develop and implement social media strategies that drive engagement, conversions, and brand awareness. * Monitor and report on key performance indicators (KPIs) for social media campaigns, providing insights and recommendations for future improvements. 2. Content Creation & Curation * Develop and curate high-quality, engaging content that resonates with our target audience, including text, images, videos, and stories. * Ensure all content is aligned with brand guidelines and messaging. * Utilize relevant hashtags and taglines to increase visibility and engagement. 3. Community Engagement & Moderation * Respond promptly and professionally to customer inquiries and comments on social media platforms. * Develop and implement community engagement strategies that foster loyalty, trust, and advocacy among our followers. * Monitor and moderate online conversations to ensure a positive brand reputation. 4. Analytics & Reporting * Track and analyze key metrics for social media campaigns, including engagement rates, conversions, and audience growth. * Provide regular reports on campaign performance, highlighting successes and areas for improvement. * Utilize data insights to inform future content and strategy decisions. 5. Crisis Management & Communication * Develop and implement crisis communication plans to address potential brand crises or reputational threats. * Collaborate with cross-functional teams to respond promptly and effectively to customer inquiries and concerns. * Ensure all communications are transparent, timely, and aligned with brand messaging. Requirements: * Bachelor's degree in Marketing, Communications, Public Relations, or a related field. * 3+ years of experience in social media management, marketing, or a related field. * Strong understanding of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. * Excellent communication, writing, and project management skills. * Ability to work independently and as part of a team. * Strong analytical and problem-solving skills. Benefits: * Competitive salary and benefits package. * Opportunities for professional growth and development. * Collaborative and dynamic work environment. * Recognition and rewards for outstanding performance.