Social Media Manager (m/f/d)

YOUR MISSION

Feel like rethinking nutrition? At yfood, we've been making good food suitable for everyday life since 2017 – balanced, practical, and really delicious. With our products, we've created our own category: Smart Food. Active throughout Europe, growing rapidly, and always looking for new ideas. If you want to be part of a dynamic team that is revolutionizing the food industry, then yfood is the right place for you.

You're already posting every day anyway. Turn it into your job.
You don't just scroll – you know why one video goes viral and why the next flops. That's exactly the intuition we're looking for. Most of our reach is generated through creators, not by us directly – and since you post yourself, you speak their language and showcase the best of it on our own channels.
The role is designed globally: you'll not only think about our social media strategy for DACH but also discuss it with our international marketing leads, for example, the Head of Marketing in the UK.

The position is initially limited to two years as a parental leave replacement.

Your Tasks as a Social Media Manager

• Strategy, globally conceived: You won't develop our social media strategy in an isolated office in Munich, but in exchange with our international marketing leads. You'll question HQ directives if the UK or another market needs something different, and ensure that strategy and local reality align.
• TikTok is your second home: You'll recognize trends before they're overdone and immediately know which formats fit yfood and which don't. You'll also manage Instagram and YouTube, but TikTok is your main territory.
• Your own channels, your standard: You'll be responsible for our DACH channels, showcasing the strongest creator videos, product launches, and informative content. Quality over quantity.
• You speak the creator language: Because you create content yourself, you'll write briefs that allow room for individual ideas and provide feedback that actually helps creators move forward, rather than just satisfying them.
• You make brand moments go viral: You'll bring major product launches, exceptional events, and creator campaigns to social media and will be actively involved in the comments, not just an observer.
• Data is your vibe check: You'll plan in the editorial calendar, look at watch time, saves, shares, and hook rate, and consistently do more of what works.
• Not a solo project: You'll work closely with Content & Comms, Influencer & Creator, Creative, Brand Activation, Performance, and E-Commerce. Social media is not just a channel for us, but the operating system.

WHAT MAKES YOU STAND OUT

Your Qualifications as a Social Media Manager

• You are social yourself: Active on TikTok, ideally with your own content – feel free to show us your channel. You also know Instagram and YouTube inside out.
• 2+ years of experience in social media marketing – whether at a brand, agency, start-up, or as a creator. Food, FMCG, or lifestyle experience is a plus, but not a requirement.
• Platform fluency: Sounds, Duet/Stitch, Green Screen, Reels, Carousels, Shorts – you know from your own experience what works where and why.
• Creator understanding: You know how creators tick and formulate briefs and feedback in a way that resonates with them.
• Analysis with attitude: For you, watch time, saves, shares, and hook rate are steering wheels, not ends in themselves.
• Fluent German & English.

WHAT DRIVES US

We are a bit different – and that's exactly what makes us unique

• Passion – We are passionate about what we do. Full of energy, full of optimism, always hungry for more.
• Responsibility – For us, this means: Standing up for each other, taking responsibility, and giving our all when it matters.
• Professionalism – We take our work seriously – but not ourselves too seriously. We are open, direct, and always on equal footing. No bullshit, no ego. Just team.
• Innovation – We prefer to think "Why not?" instead of "It's always been done this way." We love new ideas, unconventional paths – and never stand still.

(WH)yfood?

What We Offer You: Our Benefits

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood is growing internationally: Although Germany is our "Home Base," we have created a dynamic and diverse environment with our international markets, where many exciting topics await you.
• Agility is important to us. Therefore, we work in a hybrid model and offer you the opportunity to work from EU countries with Workation.
• Vacation is important. Therefore, you will receive 30 days of paid vacation per year.
• yfood keeps you fit. With a subsidized membership at EGYM-Wellpass, you can do something good for yourself for only €29 per month. Additionally, as part of our health management & Healthy@yfood, we offer workshops and activities (e.g., Yoga, Breathwork, Soccer, Pickleball).
• Doing good together. With our yforgood Day, you receive one paid day per year to support a social, charitable, or ecological initiative together with your team.
• Getting around. We contribute €30 to your public transport ticket and offer you the opportunity to lease a bicycle at a discount through JobRad.
• Train your taste buds. Anyone who wants to can be part of our sensory team here. So, try new products, flavors, or tastes before everyone else. Otherwise, you get as much yfood as you can carry, free of charge, of course.
• Start-ups often have to deal with clichés. But some of them are true. Therefore, we also have a fruit basket, your free caffeine kick, or still water.
• Come as you are. Whether in a suit or a unicorn onesie. We don't have a dress code.

CONTACT

Katharina Bauer
Senior Talent Acquisition Manager

Equal opportunities for all
yfood stands for equal opportunities for all. We welcome and celebrate diversity and are committed to creating an inclusive work environment for all employees. We are open to all groups of people, regardless of age, skin color, origin, ethnicity, religion, gender, sexual orientation, gender identity and/or expression, marital status, or other legally protected characteristics.
We expressly welcome applications from people with severe disabilities.