Social Media Manager (m/w/d) Full-time | 100 % Remote

You love Social Media, think in Content, Reach and Performance, and get instant ideas when you see Trends, Brands or Creatives?

You want not just to post, but to understand why content works – and make it better?

Then you're perfect for OTARO. We're looking for someone who combines creativity, numerical understanding, and ownership – and actively promotes our brand.

About us – OTARO

OTARO is a rapidly growing D2C sports brand in the ski, tennis, and padel sectors.

We develop functional, well-thought-out products with clear design and sell them digitally through our online shop and marketplaces like Amazon, Decathlon or Otto. Social Media is not just an add-on for us – it's a central growth driver – organic, paid, influencer-driven.

Tasks

Your Mission: Creativity with System

You're responsible for our social media channels in their entirety – strategically, creatively, and data-based.

📱 Content & Performance

• Development of content ideas for Instagram, TikTok & Co.

• Analysis of performance metrics (Views, Watchtime, Saves, Comments etc.)

• Drawing clear learnings: What performs – and why?

• Goal: Every new post should be better than the last one

• Tight collaboration with our video team (you conceptualize, they produce)

✨ Creative Development & Trend Awareness

• Active observation of social media, content, and creator trends

• Development of new formats, hooks, and storytelling approaches

• Further development of our visual and content brand presence

• A lot of creative freedom to bring in your own style

🎨 Design & Creatives

• Very good Canva skills (must-have)

• Creation of own graphic posts, carousels, and stories

• Conceptualization and design of static ads (Meta)

• Collaboration on creative strategies, video scripts, and commercials

• You think visually, clearly, and brand-conformingly

📢 Influencer Marketing

• Research and selection of suitable influencers

• Eigenständiger Kontakt & Beziehungsaufbau

• Negotiation of packages and prices

• Coordination, procurement, and control of content

• Development of content ideas for influencers

• Pursuit of long-term creator relationships

💬 Community & Brand Voice

• Eigenverantwortliches Beantworten von Kommentaren (organisch & Ads)

→ supported by AI

• Moderation of the Instagram inbox

• You are the voice and face of the brand outwardly

Openness, even to stepping in front of the camera when it fits the content

Qualification

Your Profile: Creative, analytical, self-responsible

• Strong numerical understanding and enthusiasm for performance analysis

• Creative flair for social media, trends, and storytelling

• Very good Canva skills, secure handling of social platforms

• Structured, reliable work approach

• Eigeninitiative & Ownership instead of waiting for briefings

• Openness to testing new things and quickly learning

Bonus: Experience with influencer or performance marketing

Benefits

What we offer

• Full-time position | 100 % Remote – work from anywhere

• Maximum freedom & trust – results count, not presence

• A lot of creative space – you shape actively with us

• Clear processes & quick decisions

• Modern working with AI tools & up-to-date tech stack

• Youthful, ambitious team without corporate bureaucracy
  Perspective: The role can strategically grow further

• Bonus payment for achieving targets

No classic application necessary.

Send us your CV or LinkedIn profile and answer briefly:

1. Which social media channels have you managed – with what success?

2. How do you approach improving content data-based?

3. Do you have experience with influencer marketing or ads-creatives?

We look forward to creative minds who want to build brands – not just posts.