Social Media Manager (m/w/d) | TikTok & Meta | Part-time (20-30 hours/week) | Remote

KORALLS is a natural Haircare Brand for women. Our focus: stimulating hair growth naturally and protecting the hair with a thought-out system of products for different life phases. Our viral hair oil N.17 (blend of 17 oils and vitamins) has been sold out more than 7 times. We have over 10,000 sold products, over 8,000 satisfied customers, 97% positive customer experience, and deliver to over 48 countries.

Our Social Media channels are a central growth driver. For this, we are looking for an experienced Social Media person who can actively build our presence on TikTok and Instagram (including Facebook), produce content, and engage with the community every day.

Tasks

• Planning and implementation of a content strategy for TikTok and Instagram (including content calendar)
• Creation of content from our existing content library plus own content creation (e.g. talking videos, stitches, trends)
• Face of the brand: stand in front of the camera, record videos, and be active regularly
• Conducting TikTok Lives (including answering questions, explaining products, interaction)
• Community Management: daily commenting, DMs, interacting with relevant accounts and content
• Creation of static content and carousels, especially in Canva
• Collaboration with the Marketing Manager, including coordination and approval process
• Managing cooperation requests: influencer outreach, communication, and coordination
• Monthly reporting: evaluating performance, learnings, and optimizations
• Preparing content to be used for Performance Ads and website

Qualification

• Relevant experience as a Social Media Manager, ideally in E-commerce/Beauty
• Sure in TikTok (including TikTok Studio) and Meta Business Suite (planning, scheduling, basics)
• Very comfortable on camera, you have no problem being visible and creating content yourself
• Canva skills (Photoshop nice to have, but Canva is our standard)
• Very organized, you can set up a content calendar and consistently implement it
• Eigeninitiative, ownership, and a good feeling for what works on TikTok and Instagram
• Mainly communicating in German, partly also in English (written)

Benefits

• 100% remote work
• Bonus: if you live near Cologne or can travel to Cologne: we will potentially hold TikTok Lives on-site when our warehouse is open
• Flexible working hours, we work daily, but according to our own schedules
• The coordination runs mainly through daily communication
• Meetings usually take place 1-2 times a week, which we plan flexibly based on mutual availability
• Part-time (20-30 hours/week)
• High autonomy and plenty of room to test formats and really grow
• Your own equipment is currently required
• TikTok Lives are time-bound, everything else is very flexibly planable

KORALLS is a women-owned business and we're building a brand for women together with a team that's growing. Currently, we're working closely with the owner, Marketing Manager, and IT person for the webshop, parallel to searching for additional support in Performance Marketing.

If you have a desire to take ownership in a small team and build Social Media as a real growth channel, then we look forward to your application. With good fit and strong results, there's a clear perspective on more hours up to full-time, plus growth in responsibility and title within the company.

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