Social Media Manager (m/w/d) Part-time

We are looking for a Social Media Manager (m/w/d), who plans, implements and optimizes campaigns for multiple projects - with focus on lead generation and measurable target achievement (e.g. leads, CPL, Conversion Rate). Our themes lie in medical tourism, particularly hair transplants, dental treatments and aesthetic interventions.

Tasks

• Planning, implementation and optimization of social media campaigns for multiple projects/brands
• BUILDING AND CONTROLLING PAID SOCIAL CAMPAIGNS (e.g. Meta, LinkedIn - depending on target group)
• Creating briefings for creatives (video/design/copy) and controlling the editorial plan
• A/B tests for creatives, hooks, target groups and landing pages/lead forms
• Funnel thinking: Social → Landing page/Lead form → Qualified lead
• Tracking & Reporting (UTMs, Dashboards) including weekly performance updates and learnings
• CLOSE COORDINATION WITH CONTENT/SEO/DESIGN/SALES AND PRIORITIZATION ACROSS MULTIPLE PROJECTS
• OBSERVATION OF TRENDS/PLATFORM UPDATES AND DERIVATION OF CONCRETE MEASURES

Qualification

• Demonstrable experience in social media management with performance focus (lead gen)
• Sure handling of ads managers (Meta/LinkedIn etc.) and KPI-oriented optimization
• Very good understanding of KPIs like CPL, CTR, CPC, Conversion Rate and ROAS/CPA (if relevant)
• Experience with tracking fundamentals (UTM, Pixel/conversion events - in cooperation with Tech/analytics)
• Strong copy- and communication skills on German (very good language feeling)
• Structured work style, project management skills and ability to coordinate multiple stakeholders
• Bonus: Experience in Healthcare/Beauty/Medical Tourism or sensitive/regulated topics (advertising guidelines)

Benefits

• Flexible working hours and clear, measurable goals
• Much design freedom: you build our campaign structure actively with us
• Short decision-making paths and direct cooperation with the team
• Modern tools and data-driven work style

We look forward to your application! Please send us ideal examples of your previous campaigns (e.g. case, KPIs or portfolio/ad library screenshots) and tell us briefly which platforms you support strongest.

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