Social Media Manager (m/f/d) for Instagram & TikTok

About us

Qstar is the performance nutrition brand from Germany — for women and men who achieve a lot in their job, in training, and in everyday life and want to be reliably supplied. We dose effectively, explain understandably what's inside and where the limits are, and give every hero product two editions: Taste and Clean. The starting market is DACH, directly through our own shop.

Our target group is everyday performers: people who take their lives seriously without making a project out of it. Full day, little time, enough of hype, interest in substance. We address them across genders and ages — without assuming a gender.

Our attitude: You are not a project. We trust people to make their own decisions — without diet morals, without alpha tone, without wellness platitudes. In our presentation, we are confident, precise, and warm, and gain attention through substance rather than loudness. Visually, we remain minimalist: Black, white, clear typography in Helvetica Neue, real everyday moments instead of wellness aesthetics. Calm is set. Boring is forbidden.

Precisely this positioning is the basis for your account concept during the application process.

Responsibilities

Your Role

You will be solely responsible for Qstar's Instagram and TikTok, building both channels from concept to final posting for the launch. You are the voice and often the face of the brand. The role is on-site at our studio in Hamburg: You will work directly with the Founder, Head of Growth, and Creative Direction and have access to all products. You will report to our Head of Growth.

Your Tasks

• Develop and personally implement content strategy and content plans for Instagram and TikTok, from hook to posting
• Appear on camera as the Brand Face
• Follow trends, formats, and creators in fitness and supplements and quickly translate them into your own content
• Community Management: Comments, DMs, questions about products and intake
• Be responsible for KPIs and derive the next formats from the data
• Collaborate with creators, design, and performance team: collabs, reposts, assets for ads

Qualifications

What you bring

• At least 3-4 years of social media experience, demonstrably in building a consumer/FMCG brand that has grown organically on social media – with genuine, positive sentiment in the community
• A good sense for aesthetics, formats, and community building. You know what makes a brand cool and which presentation looks outdated
• You translate a brand on social media and think social-first: You build a world to which people feel a sense of belonging – communication at eye level, inspiration, emotion
• Monetization know-how: You have previously built a social channel in such a way that it became the brand's strongest "influencer." You think about reach and revenue together
• Channels that have grown measurably under you, and the corresponding data
• Video-native: You shoot and edit yourself and enjoy being in front of the camera
• Training and supplements are part of your everyday life, you are the target audience yourself
• Very good German, good English

A strong plus

• Experience at a supplement, sports nutrition, or fitness brand
• You know what can and cannot be said about dietary supplements (health claims)

Benefits

What we offer

• €48,000–€58,000 gross per year, depending on experience
• Studio and team in Hamburg – the role is on-site, with the option for hybrid working after onboarding
• A brand that you will help shape from the beginning, with real responsibility instead of execution according to instructions

Application Process

1. Your Application:

Send us together: CV, work samples (your own personal brand counts just as much), and your concept for our brand account. Develop, based on a sample feed, how the Qstar Instagram account should look as a performance nutrition and supplement brand: How would you present our products (e.g., protein, daily essentials, hydration) and the topic of supply in a way that suits Qstar – informative, relatable, and without diet or bro aesthetics?

2. Interview:

Based on your application, we will invite our favorites for an interview with our Head of Growth and the Managing Director.

Start: October/November 2026.

We look forward to getting to know you.