Social Media Manager (m/w/d)

Social Media Manager (m/w/d) – Hero Lab | IT & Personal Branding

365 Heroes builds visibility with system.

We are an IT-driven company with a clear focus on Microsoft technologies and consulting.

With our Hero Lab, we develop scalable content-, positioning-, and publishing systems for entrepreneurs, executives, and IT experts.

To do this, we are looking for a Social Media Manager who does not just implement content, but actively participates in the development and further development of the Hero Lab.

Aufgaben

Hero Lab – Aufbau & Umsetzung

• Operative and strategic collaboration in building up the Hero Lab
• Development of content frameworks & playbooks for personal brands in the IT environment
• Translation of IT know-how into understandable, relevant LinkedIn content
• Building scalable processes (editorial logic, content series, workflows)

Social Media & Personal Branding

• Development and implementation of LinkedIn strategies for IT heroes
• Editorial planning, structuring, and steering of content
• Writing texts: clear messages, storytelling, positioning, tone
• Tight collaboration with founders, executives & IT experts
• Ensuring consistent Hero DNA & tone of voice

Analyse & Weiterentwicklung

• Evaluation of content performance
• Drawing strategic optimizations for reach, relevance & positioning
• Further development of the Hero Lab as a product & system

Qualifikation

You bring this with you

• Experience in social media management (ideally LinkedIn)
• Very good language feeling & joy in writing texts with depth
• Understanding of personal branding, positioning & brand building
• Strategic thinking and implementation strength
• Self-responsible, structured working style
• Empathy: You can read people, understand them, and translate their voice
• No interest in trends without substance 😉

This is a plus (not a must)

• Experience with B2B, coaching, consulting or personal brands
• Basic understanding of social analytics
• Experience with editorial plans, content systems & workflows
• Sense for visual storytelling

Benefits

We offer you this

• Work with inspiring personalities & strong brands
• A clear strategy instead of social media chaos
• Much responsibility & room for your own ideas
• Remote work possible
• An environment that values quality, depth & impact
• No agency conveyor belt work – but real co-creation

This role is perfect for you if

If you:

• Think strategically about social media
• Want to make people visible – not just reach
• Prefers attitude over hype communication
• Understands LinkedIn, not just