Social Media Manager

Social Media Manager – Mint Money (HT Group) Location: Gurgaon Function: Brand & Content Experience: 2–5 years (social-first roles) About Company:- Mint Money is on a mission to make money less confusing and more empowering. From free credit scores to instant loans and smart money management, we’re building the future of personal finance at scale, backed by the trust of Mint. About the Role We’re looking for a creative, trend-savvy Social Media Manager to build and grow the Mint Money presence on social media platforms, creating engaging content that drives brand awareness, user acquisition, and retention. Key Responsibilities:- Develop and execute a comprehensive social media strategy aligned with Mint Money’s overall marketing goals. Create high-quality, visually appealing content (images, videos, stories) for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube. Collaborate with the Content Team to develop brand voice, tone, and messaging across all social media channels. Monitor and analyze performance metrics (engagement rates, follower growth, conversions) to optimize content and improve overall performance. Stay up-to-date with industry trends, best practices, and platform updates to ensure Mint Money’s social media presence remains innovative and competitive. Work closely with the Marketing Team to integrate social media campaigns with broader marketing initiatives. Manage and maintain a consistent brand voice across all social media platforms. Ensure compliance with company policies, guidelines, and regulatory requirements. Key Requirements:- 2-5 years of experience in social-first roles (social media management, content creation, community engagement). Strong understanding of social media platforms, trends, and best practices. Excellent written and verbal communication skills. Ability to work independently and collaboratively as part of a team. Strong analytical and problem-solving skills. Familiarity with social media analytics tools (e.g., Hootsuite Insights, Sprout Social) is a plus. Education:- Bachelor’s degree in Marketing, Communications, or related field. Certifications:- None specified.