Social Media Manager

Founded in 1997, Clase Azul México is a luxury spirits brand that boasts a complete range of ultra-premium agave-based distillates from the highlands of Jalisco, Mexico. We are proud to work with local Mexican artisans to handcraft each of our bottles, and we fully support Mexican art, from ancestral distillation methods to craftsmanship. We work tirelessly to improve the lives of our team members and seek to captivate the world through the spirit of Mexican culture!

We are seeking a SOCIAL MEDIA MANAGER who will be responsible for managing the Social Media strategy through the definition, implementation, and evolution of communication initiatives aligned with the brand to strengthen its positioning, drive community growth, and generate a relevant connection with audiences.

Responsibilities:

• Collaborate cross-functionally with Brand, Content, Audiovisual, and Digital teams by aligning brand initiatives, campaigns, and materials to ensure their proper adaptation and execution on various social platforms in order to drive organic growth, strengthen community engagement, and connect with new audiences.

• Define the editorial strategy, content pillars, formats, and communication opportunities by identifying and leveraging internal initiatives, projects, and events to strengthen brand positioning and ensure a consistent and relevant presence across different Social Media channels.

• Establish the communication strategy for Social Media channels by analyzing the digital environment, trends, audiences, content creators, and benchmark brands to strengthen the brand's relevance and its connection with cultural conversations.

• Contribute to the planning of campaigns, launches, and experiences through strategic Social Media recommendations and creative proposals to identify content opportunities, activations, and conversations that maximize their impact across various digital channels.

• Adapt the Social Media strategy through continuous monitoring of content performance, audience behavior, and the evolution of digital conversations to maintain the brand's relevance and performance on social platforms.

Requirements:

• Completed Bachelor's or Engineering degree in Communication, Marketing, Advertising, or a related field.
• Experience in Social Media management, digital strategy, and advertising.
• Experience in search engine management.
• 2 to 3 years of experience in similar roles.
• Advanced English.
• Availability to travel.