Social Media Manager, CDI / Freelance

At iara, we are looking for a Social Media Manager someone who drives, structures, strengthens, but above all grows an existing social media strategy, in a context of high growth and internationalization (and that's happening very quickly).

What is iara? A unique beauty app that mixes appointment booking and social network. You book treatments, you post your photos, you recommend professionals... and you earn money.

You will work in direct liaison with the founders and you will already have:

• +1M users

• an existing editorial line

• a real community (30,000 registered professionals on the app)

• a social media team of 5 people (4 content creators and 1 graphic designer)

What we are now looking for is the person who will take all of this and take it further. We are entering a new phase: large-scale structuring, internationalization, influence & paid, strengthening our brand image internationally.

Our Instagram: https://www.instagram.com/iaraonthegram/

Your missions

Your mission

1. Strategy & Vision

• Drive the global social media strategy (TikTok, Instagram).

• Strengthen and grow the existing editorial line, without altering it.

• Ensure brand consistency in a context of rapid growth.

• Translate the real usage of the app and product challenges into understandable and desirable content.

2. Creativity & Formats

• Imagine and evolve recurring formats, series, concepts.

• Challenge the existing, test new angles, without breaking the DNA.

• Identify content with high potential (organic, influence, paid).

• Bridge the gap between creation, performance, and product.

3. Management & Coordination

• Manage a social media team of 3 people (content & AD).

• Provide clear direction, solid briefs, and constructive feedback.

• Organize production, priorities, and key moments.

• Implement simple and effective processes.

4. Growth & Internationalization

• Support iara's international expansion on social networks.

• Adapt content and messages according to markets, without losing identity.

• Monitor key KPIs (engagement, watch time, memorization, usage).

• Collaborate with influence, creators, and product/marketing teams.

Your skills

The profile we are looking for

• 4+ years of experience in social media / content / brand (startup, app, media, or brand).

• Very good understanding of TikTok and Instagram.

• Ability to think about strategy, brand, and performance together.

• Strong sensitivity to image without being solely an Art Director.

• Comfortable in fast-paced, evolving, and ambitious environments.

• Interest in projects with an international dimension.

Start date: As soon as possible

Location: Paris/Remote work possible

Job type: CDI, CDD, Freelance

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