Social Media Manager

We are seeking an energetic and creative Social Media Manager to join our team. This role is responsible for creating and delivering high-impact social media plans and driving engagement across our CP Hotels Portfolio.

• Produce a high volume of social content quickly and efficiently, including short-form videos, reels, and visual stories.
• Adapt storytelling for different brand tiers, ensuring content-first thinking and strong visual impact.
• Shoot, edit, and optimise video for social platforms using professional tools.
• Apply creative techniques to maximise engagement and shareability.
• Maintain a strong understanding of all major social platforms and tools, including Meta Business Suite, TikTok, Instagram, and emerging channels.
• Ensure content is optimised for each platform’s best practices and algorithms.
• Stay ahead of social media trends, platform updates, and cultural moments.
• Introduce innovative ideas to keep content fresh and competitive.
• Work closely with the marketing cluster and hotel teams to ensure consistent messaging and timely delivery.
• Support cross-functional campaigns with content-first executions.
• Monitor engagement metrics and campaign performance to inform future content strategies.
• Create post campaign reports and monthly reporting for hotels.
• Prioritise tasks effectively to meet deadlines and deliver at speed without compromising quality.
• Monitor and manage social media communities across all platforms.
• Respond promptly to comments, messages, and engagement to maintain a positive brand presence.
• Maintain planned social media calendars at least three months in advance, ensuring timely delivery of campaigns and content.
• Coordinate with internal teams to align calendars with marketing priorities.
• Consider the financial impact on the hotels for all activities and commitments.
• In accordance with the budget, manage all paid media.
• Align with all procedures, processes and accurate information that support key financial objectives.
• Keep accurate records of invoices and monthly and monthly expenditure, reporting any discrepancies or concerns to your manager.