Social Media Creatorin w/m/d

Hi, we are ouchie.

Our motto: Little scratches, big adventures. Fewer screens, more outdoors.

We give parents the good feeling of letting their children play and experience the outdoors safely. We achieve this with first-aid sets that people actually like to have. Stylish outside, thought-out inside. Certified medical products for families with children from 0-12 years.

We are a small team (founder: Leonie & David), come from 12minutes (online first-aid course, recommended by over 400 doctors and midwives) and have built a product that parents love, but still don't know enough about.

And that's where you come in.

Aufgaben

We are looking for a Content Creatorin / Social Media Managerin to build our brand on Instagram and TikTok with a great community. Someone who understands our target group not only theoretically, but is part of it themselves.

Specifically, this means:

• Building Instagram & TikTok: Content strategy, posting plan. You build our channel and bring it to life.
• Producing Reels & Short Videos: You shoot, edit, and post Reels that speak directly to real parents. No high-end studio, real life with kids.
• Content Pillars: Adventure everyday life with ouchie, first-aid tips (