Social Media & Creator Marketing Manager, m/w/d

You are responsible for our organic social media presence and building our creator and UGC content.

You develop content ideas, plan posts, coordinate creators, write briefings and scripts, and ensure that strong content emerges from our products, which can be used organically as well as for performance marketing.

You work closely with our marketing, graphic, and performance teams.

Tasks

• You manage our social media channels, particularly Instagram, TikTok, Pinterest, and Facebook.
• You develop creative content ideas for Reels, TikToks, Stories, Posts, and Pinterest content.
• You write hooks, scripts, and briefings for short video content.
• You find suitable UGC creators and content creators for our products.
• You take over addressing, coordinating, and communicating with creators.
• You create clear creator briefings with product benefits, scene ideas, hooks, and call-to-actions.
• You review submitted content and provide feedback for optimization.
• You post content on our channels and pay attention to timing, format, caption, and hashtags.
• You take over community management, including comments, messages, and interactions.
• You analyze which content works well and lead new content ideas from that.
• You think about content not just being beautiful but also sales-oriented: What problems does the product solve? What objections do customers have? Which messages work?
• You deliver content ideas and creatives that can be used for Meta Ads, TikTok Ads, or other performance channels.

Qualification

• You have experience in the field of social media, content marketing, creator marketing, or UGC.
• You understand Instagram, TikTok, Pinterest, and Facebook from a marketing perspective.
• You have a good sense for hooks, trends, storytelling, and short video formats.
• You can write clear briefings and sales-oriented scripts.
• You are organized, work independently, and coordinate multiple topics parallelly.
• You have a good feeling for brand appearance, visual language, and target groups.
• You bring a good marketing understanding with you and think creatively, performance- and sales-oriented.
• You have a basic understanding of e-commerce and online marketing.

Benefits

• BUILDING AND RESPONSIBILITY FOR YOUR OWN AREA
• A LOT OF CREATIVE FREEDOM AND SELF-RESPONSIBLE WORK
• WORKING IN A FAST-GROWING E-COMMERCE FITNESS BRAND
• FULL REMOTE WORK
• FLEXIBLE WORKING HOURS
• Spenditcard with 50€ tax-free allowance
• SHORT DECISION-MAKING PATHS AND STRONG STARTUP CULTURE
• REGULAR TEAM EVENTS AND A MOTIVATED, MODERN WORK ENVIRONMENT
• A FAST-GROWING E-COMMERCE COMPANY WITH DEVELOPMENT OPPORTUNITIES

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