Social Media Creative Concepter

OneTwoSocial is one of the leading agencies in Germany for digital brand communication with a focus on social media. Our team of approximately 60 people loves creative content and real storytelling. We cover the entire funnel and offer everything a social media heart desires – from strategy development to content creation, performance marketing, influencer relations, to 360-degree support of all social media platforms. We are home to creative thinkers, competent minds, talented creators, and true organizational talents – far beyond Instagram & Co. OneTwoSocial creates "entertaining dialogue" for brands like Kaufland, BayWa, KFC Germany, Mövenpick, L'Osteria, or Yogurette.

Attention is not becoming scarcer. It's just becoming more expensive. Millions of new content pieces are created every day, and most are ignored.
Not because they are poorly produced, but because they lack added value.

That's why we are looking for a Creative Strategist who truly understands social media – and develops strategies, narratives, and campaigns from it that reach people – for some of the most exciting brands in the DACH region.

Because we believe that successful social media communication today arises where brand understanding, platform logics, and strategic creativity meet.

WHAT YOU WILL DO WITH US

• You will develop social media strategies, campaigns, and narratives that make brands relevant and truly reach target audiences.

• You will identify trends, platform mechanics, creator formats, and new communication patterns early on and translate them into concepts suitable for brands.

• You will combine strategic clarity with creative excellence and develop ideas that not only work but also generate attention and have an impact.

• You will take the lead in new business pitches, develop strong core ideas, and translate insights into compelling presentations.

• You will think about communication holistically – from target audiences, platform logics, and brand positioning to creative concepts and formats.

• You will conceptualize and moderate strategy and creative workshops and derive clear recommendations for action from them.

• You will strategically develop existing clients and act as a sparring partner for teams and clients.

• You will analyze briefs, brands, target audiences, and competitive environments and translate your findings into coherent strategies and convincing campaigns.

WHAT YOU BRING WITH YOU

• At least 3 years of experience in a social media, digital, or creative agency.

• Very strong strategic, creative, and conceptual skills

• Deep understanding of TikTok, Instagram, creators, platform logics, and digital trends.

• The ability to derive strong narratives, formats, and concepts from target audiences, trends, and insights.

• Experience in developing and presenting strategies, campaigns, and pitches.

• Excellent PowerPoint and storytelling skills, as well as a high standard for clear, convincing, and visually strong presentations.

• Excellent analytical skills and the ability to concisely explain complex interrelationships.

• Structured, independent, and solution-oriented way of working with a clear focus on quality and priorities.

• Fluent German and English, both written and spoken, and the desire to actively shape the #OneTwoTeam.

WHAT AWAITS YOU WITH US

• Exciting brands and diverse projects in a dynamic environment.

• Close collaboration with motivated experts from design, strategy, and performance.

• Room for your own ideas, creativity, and personal development.

• An open company culture with flat hierarchies.

• Team spirit, humor, and genuine togetherness – we live the #OneTwoTeam.

• Flexible working hours, modern tools, and options for mobile working.

WHAT SHOULD NOT BE MISSING

• 30 days of vacation per year

• Flexible working models (office, remote, hybrid)

• Option for part-time (e.g., 4-day week), depending on the position

• Up to 8 weeks of workation per year (limited to EU countries)

• Subsidy for the Deutschlandticket

• Subsidization of EGYM Wellpass or Urban Sports

• Bicycle leasing with BusinessBike

• Discounts via Corporate Benefits

• Possibility to bring your dog to the office: our office doggos are happy

• #OneTwoTeam: monthly team breakfast, summer party, Oktoberfest, Christmas party, and much more

• We don't just preach flat hierarchies, we live them too

• Continuous internal or external training opportunities

DOES THIS FIT YOU?

Apply with your complete application documents and your earliest possible start date via the button on this page.

We are passionate about creative and open-minded people! This is also reflected in our team, which is why we wish the same from potential new team members. Therefore, the following applies to your application: There are no limits to creativity! Whether it's a CV (with or without a traditional cover letter), a short introductory video, or a voice message – you have complete freedom in choosing the communication channel for your application. We simply want to know from you why exactly you fit the job profile and why you should work with us.

We look forward to your application!

Contact Person: Tobias Joachim
Location: Munich

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