Social Media Content Strategist & Creator

Company: Surepath Systems India Pvt. Ltd. Product: Food Delivery Platform Location: Maduravoyal, Chennai Work Mode: On-site Employment Type: Full-time Experience: 2–3 years About the Role We are looking for a highly creative, trend-aware and performance-driven Social Media Content Strategist & Creator to build a strong digital presence for our food delivery platform. The ideal candidate should be capable of turning simple ideas, everyday food moments and local trends into engaging, highly shareable content that resonates with our target audience. Key Responsibilities: • Develop and implement social media strategies across multiple platforms (Facebook, Instagram, Twitter, LinkedIn) to increase brand awareness, drive website traffic and boost sales. • Create high-quality, visually appealing content (images, videos, stories, posts) that showcases the unique features of our food delivery platform and appeals to our target audience's interests. • Conduct thorough research on social media trends, competitors, and industry developments to stay ahead of the curve and identify opportunities for growth. • Collaborate with cross-functional teams (Marketing, Product, Operations) to ensure seamless integration of social media efforts into overall business objectives. • Monitor and analyze performance metrics (engagement rates, follower growth, conversions) to optimize content and adjust strategies accordingly. • Stay up-to-date with the latest social media best practices, platform updates, and algorithm changes to continuously improve our digital presence. Requirements: • 2-3 years of experience in social media marketing or a related field. • Strong understanding of social media platforms, their features, and their respective audiences. • Excellent content creation skills (writing, graphic design, video production) with the ability to adapt to different formats and styles. • Proven track record of developing and executing successful social media campaigns that drive results. • Strong analytical and problem-solving skills with the ability to interpret data and make informed decisions. • Ability to work independently and as part of a team in a fast-paced environment. Benefits: • Opportunity to work on a cutting-edge food delivery platform with a strong brand presence. • Collaborative and dynamic work environment with a talented team of professionals. • Professional development opportunities through training, mentorship, and networking events. • Competitive salary and benefits package.