SOCIAL MEDIA & CONTENT MANAGER | (M|W|D)

ONE COMPANY, ONE PASSION

We from Roeckl Sports – one of the leading brands for sports shoes in Europe – live our passion.
Whether riding, cycling, running or in the snow: Our products stand for function, quality and style.

As a family-owned company with almost 200 years of history, we combine tradition with innovation – and that shows in every detail: in our products just as much as in our communication.

Become Part of the Roeckl Sports Family.

BE PART OF THE FAMILY

Your task – brand appearance with character

You are the voice of our brand in the digital world – whether on Instagram, our website or LinkedIn.
With creative finesse, sporting enthusiasm and a keen eye for good stories, you develop social media content, manage our channels, bring your own ideas and ensure consistent brand communication across all touchpoints.

You work closely with our marketing team, graphics, product management and external partners.

Tasks

• Social Media Management
  You take over the comprehensive responsibility for our social media channels – from strategic development to content planning and implementation, community management and performance analysis.
• Content Creation & Copywriting:
  You develop target-group-specific content for social media, website, newsletter and campaigns – in close coordination with graphics, product management and team. While you write inspiring product and campaign texts as well as PR and communication texts that fit the brand and reach people.
• Digital Campaigns & Website Maintenance
  You steer our digital marketing measures and set up campaigns actively – including website content maintenance.
• Content Management & PIM
  You maintain and manage product-related content in the PIM system and ensure consistent data quality across all channels.
• Kooperations- & Event Communication
  You are in exchange with sponsoring and cooperation partners, develop suitable content and accompany events communicatively – even directly on site with smartphone and camera.

Qualification

• Degree in marketing, sports economics, communication, etc.
• Mind. 2–3 years of professional experience in social media or content marketing, ideally in the sports sector
• Creative head with a sure sense for language, image and brand
• Excellent German and very good English skills in writing and speaking
• Safe handling of image/video editing tools (e.g. Canva, Photoshop, etc.)
• Structured working style, team spirit and 'hands-on' mentality
• Our products fit your lifestyle – you burn for sports, function and strong brands

Benefits

• Much room for design in a sporty-emotional brand world
• Eigenverantwortung & short decision-making paths
• Attractive remuneration & 30 days of vacation
• Flexible working hours including 2 days of home office per week
• Modern office with rooftop garden in the center of Munich
• Bike leasing, employee events & family team culture

GET IN TOUCH WITH US

You have a desire to develop the Roeckl Sports brand digitally and inspire people with emotional content?
Then we look forward to your application with salary expectations and possible start date – please only through the system – at

Roeckl Sporthandschuhe GmbH & Co. KG | Personnel Department | Carina Reiter

Brienner Str. 53a, 80333 Munich | Tel: 089/72018830

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