Social Media & Content Manager (m/f/d)

Dorothee Schumacher stands for contemporary luxury with a distinctive signature:
feminine, confident, and with a clear feel for details.
Our collections are worn worldwide and tell the story of women who live their own style.

For our team at the Mannheim location, we are looking for a:

SOCIAL MEDIA & CONTENT MANAGER (M/F/D)

Responsibilities

In this position, you will support us in showcasing our brand visibly, consistently, and inspiringly across all digital channels.
You will take on the following responsible tasks:

• You will develop and manage our annual content plan in close coordination with the e-commerce and marketing teams
• You will plan, coordinate, and implement all social media activities on our digital platforms.
• You will align topics, formats, priorities, and publication schedules with internal stakeholders and ensure consistent brand communication in line with our corporate identity.
• You will develop appealing, brand-appropriate content for our channels
• You will specifically adapt content to the requirements, formats, and target audiences of the respective platforms.
• You will coordinate productions with internal teams, creative partners, photographers, and videographers.
• You will brief the graphic design team on the visual direction, formats, layouts, and messages of each asset.
• Together with the copy team, you will develop captions, headlines, and texts in our tonality.
• You will bring together image and text to create a cohesive brand experience and manage feedback loops, approvals, and timings.
• You will work closely with the KOL and Influencer team and ensure that creator content reflects our brand identity while preserving the creators' authentic signature.
• You will advise on formats, messages, timing, and platform selection and interlink the planning of owned channels and influencer activities.
• You will curate, prepare, and publish all social media content
• You will maintain a continuous, lively presence on all channels.
• You will plan social media coverage for our events before, during, and after the event.
• You will build anticipation beforehand, report live with stories, posts, and short-form video, and extend the impact afterward with recaps and highlights.
• You will continuously monitor our channels, brand mentions, and relevant conversations.
• You will manage our community, answer comments and messages, and identify topics and trends that are relevant to us.
• You will research new platforms, formats, tools, and trends and evaluate their relevance for our brand.
• You will develop recommendations on how to further expand our digital presence.
• You will work closely with our external paid social agency and the in-house online marketing team.
• You will provide all creative assets for paid campaigns, brief graphic design and copy, and adapt content for paid formats.
• Together with online marketing, you will analyze campaign performance and derive optimizations.

Qualifications

For this position, you bring the following qualifications:

• Several years of experience in social media and content management, ideally in fashion, luxury, or lifestyle sectors
• A strong aesthetic sense and a deep understanding of brand management in the premium and luxury segments
• In-depth knowledge of Instagram, TikTok, Pinterest, and other relevant platforms, as well as their formats and algorithms
• Experience in managing graphic, copy, and production partners, as well as in writing clear briefs
• Practical experience in collaborating with influencers, KOLs, and paid social agencies
• Analytical thinking and routine handling of social media analytics and performance metrics
• Organizational talent, hands-on mentality, and enjoyment of live formats, including at events
• Confident communication in German and English

Benefits

• Modern office with unique design details & direct river view
• Generous outdoor area with roof terrace and company garden
• Numerous team events
• Food & snacks, coffee & tea
• Dogs are welcome
• Very good public transport connections
• Gym cooperation
• Company pension plan
• Company health promotion
• Training and study support
• Employee discounts linked to the taxable benefit

Would you like to help shape the Dorothee Schumacher brand digitally?
Then we look forward to receiving your application with your CV, salary expectations, earliest start date, and preferably selected work samples or channel references.