Social Media & Content Lead (Execution Ideas)

Job Description: Social Media & Content Lead (Execution Ideas) Company: Piyaau Beverages Pvt. Ltd. Location: Delhi NCR (Hybrid) Type: Full-time Compensation: ₹22,000–₹30,000/month (based on portfolio execution speed) Start: Immediate About Piyaau Piyaau is a performance-first, plastic-free hydration company. We’re building premium hydration in aluminium cans, designed for clarity, focus, and real output. Role summary This role is the marketing engine operator idea driver. You will plan content that drives engagement, creates brand awareness, and fuels our growth strategy. Key responsibilities: • Develop and execute a comprehensive social media strategy across multiple platforms (Facebook, Instagram, Twitter, LinkedIn) to increase brand visibility, drive website traffic, and boost sales. • Create high-quality, engaging content (images, videos, stories, posts) that resonates with our target audience and aligns with our brand values. • Collaborate with the creative team to develop innovative campaigns that showcase our products and services. • Monitor and analyze social media metrics to optimize content performance, track engagement, and measure ROI. • Stay up-to-date with industry trends, best practices, and platform updates to continuously improve our social media presence. • Work closely with cross-functional teams (Marketing, Sales, Customer Service) to ensure seamless integration of social media efforts across the organization. • Develop and maintain relationships with influencers, content creators, and brand ambassadors to amplify our reach and credibility. • Manage and optimize our social media budget to achieve maximum ROI. • Ensure compliance with company policies, industry regulations, and platform guidelines.