Social Lead

About Uplift

Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 52 countries, we combine speed and cutting-edge technology to source top executive and mid-senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends.

About Our Client

Our client is a rapidly growing digital marketing and ad-tech organization operating globally and partnering with major advertising platforms to deliver high-performance growth solutions. They support brands in scaling internationally through data-driven creative strategies and advanced campaign optimization.

They are now seeking "Social Lead" for their organization - a hands-on performance expert who will build and lead our paid social marketing function from the ground up, launching scalable campaigns across Meta and TikTok to drive measurable growth.

Requirements

Key Responsibilities

• Build the paid social marketing ecosystem from scratch (Meta, TikTok).
• Set up and configure Business Managers, pixels, and event tracking systems.
• Launch, test, and optimize offers, creatives, and ad formats to identify high-performing combinations.
• Develop content and creative guidelines for future campaign scaling.
• Establish campaign structure, workflows, and optimization frameworks.
• Collaborate with creative, analytics, and product teams to align on performance and creative strategy.
• Transition from testing to scaling campaigns with sustainable ROI.

Qualifications

• 3+ years of experience in paid social / performance marketing, ideally across Meta and TikTok.
• Proven success in launching and scaling data-driven campaigns with significant budgets.
• Experience in people management (2-3 people in the team).
• Strong technical skills in tracking, attribution, and event-based optimization (pixel setup, MMPs, GA4, GTM).
• Deep understanding of creative testing frameworks, audience segmentation, and funnel optimization.
• Experience building systems, workflows, and best practices from scratch.
• English Upper-Intermediate.
• Experience in Big 6 agencies (GroupM, Omnicom, Publicis, Dentsu, Havas, IPG) will be a strong advantage.

What they offer:

• A unique opportunity to build and lead the mobile UA function from scratch.
• Remote or hybrid work across our offices in Prague (Czechia) and Warsaw (Poland).
• Competitive compensation and performance-based bonuses.
• Flexible working hours (start between 9:00-11:00 CET).
• Paid vacation and sick leaves.
• Professional development, leadership training, and international exposure.
• Transparent communication, autonomy, and a data-driven environment.