Social Media TikTok Creator (m/f/d)

About Us

We want to support people's physical well-being and health with natural bee products. We are an emerging growth company in the cosmetics and beauty segment of e-commerce. Our products stand for natural ingredients with highly effective results – combined with the power of bee products such as honey, propolis, or royal jelly.

Our Mission

At bedrop, we want to bring the power of bee products back into people's awareness. And for this mission, we need your support!

Job Description
Become our creative and motivated Social Media Manager TikTok (m/f/d) and take our brand to the next level! In this dynamic role, you will be responsible for the development, implementation, and optimization of innovative content strategies specifically for TikTok. You will use your feel for trends to create authentic and engaging content that inspires our target audience and increases our brand awareness. With your commitment, you will contribute to strengthening our digital presence and building a vibrant community. If you are passionate about social media marketing and enjoy creating creative campaigns, then you are in the right place with us!

Responsibilities

• Development and implementation of creative TikTok content strategies that react to current trends and effectively communicate our brand message
• Creation, editing, and publishing of short, engaging videos that inspire our target audience
• Monitoring the performance of TikTok campaigns by analyzing relevant key figures (e.g., views, engagement, follower growth)
• Collaboration with the marketing team to integrate social media marketing into comprehensive campaigns
• Utilization of SEO techniques to optimize content for maximum visibility within the platform
• Identification of new trends and innovative content ideas for the continuous development of our TikTok presence
• Maintenance and expansion of our community through active engagement, responding to comments, and interacting with followers
• Your focus: You bring our brand live on TikTok – from product presentations and live shopping to behind-the-scenes & Q&As

Qualifications

• Demonstrable experience in social media marketing with a focus on TikTok or comparable platforms
• In-depth understanding of SEO to make content optimally visible
• Creativity combined with analytical thinking for measuring success and optimizing campaigns
• Knowledge of digital marketing as well as creating engaging video content
• Strong sense for current trends, challenges, and viral content on TikTok
• Excellent communication skills in German; English skills are an advantage
• Team player with an independent work style and high self-motivation
• Feel for content, trends, and visual storytelling
• Proficient in video editing (e.g., CapCut, InShot, Adobe Premiere or similar)
• Understanding of TikTok mechanics such as trends, hashtags, and virality
• Structured, self-responsible way of working
• Creative, proactive, and eager to build things
• Very good German language skills, English is an advantage

Benefits

We offer you the chance to use your passion for social media in an innovative environment! With us, you benefit from an inspiring work atmosphere, flexible working hours, and the opportunity to implement creative ideas. Become part of our team and actively shape the future of our digital presence!

If you enjoy developing creative content, setting trends, and successfully positioning our brand on TikTok, we look forward to receiving your application.

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