Shop Lead (m/f/d) Shopify & E-Commerce

Hamburg · hybrid · Full-time · immediate

You build the shop of a supplement brand that is just starting out — and you keep it.

Qstar is The Performance Standard: Performance nutrition from Hamburg for people who achieve a lot in their jobs, training, and everyday lives. Six categories, each hero product in taste and clean, a dossier for each product, produced in Germany. Behind Qstar is a founding team that has helped build major brands in this category. We are funded, in development, and sell directly.

Responsibilities

The Role

Our shop runs on Shopify and will grow from two products to a range of around 60 items in the coming months, with bundles, individual landing pages, and further features. You are the person who owns this shop. You implement it yourself, hire freelance developers when code is needed, and coordinate design, Klaviyo, tracking, paid advertising, and apps. You know the supplement category inside out — products, target audience, and rules.

What you do

• You build the platform: theme, sections, templates for category, product, bundle, dossier, and landing pages — on a data model that supports 200 items.
• You design the purchasing journey: edition and flavor selection, subscription logic, shopping cart, checkout, reordering — in the brand's tone.
• You optimize systematically: CRO across the entire funnel, A/B tests, landing pages that match the paid campaigns — you know which levers really pull in supplement e-commerce.
• You make launches repeatable: naming, health claim check (what can go on the label and in the copy, what cannot), dossier, images, meta fields, launch flow — a process instead of manual labor.
• You connect the shop with Klaviyo so that first-time purchases become routines.
• You measure: tracking plan, consent, a weekly report everyone trusts.
• You brief and manage freelancers for code, design implementation, Klaviyo, and tracking — and take over the final checks.

Qualifications

What you bring

• You come from the supplement or sports nutrition e-commerce sector and have operationally built or scaled a supplement shop — not "e-commerce in general," but specifically this category. Ideally from one of the leading brands in the industry.
• Young, hungry, dynamic — and you know from experience what works and what doesn't in this category.
• You truly master Shopify, CRO, Klaviyo, and Paid Ads, hands-on and with results: theme adjustments, meta fields, apps, subscription tools, funnel and conversion optimization, email/SMS flows, performance campaigns.
• You are familiar with health claims: what can be communicated for supplements, what cannot — and you build launches that are clean yet high-selling.
• You understand the target audience: their pain points, their language, the entire fitness and supplement scene.
• Experience with bundle and subscription models.
• You have previously built or relaunched a shop with freelancers and know what you do yourself and what you brief others to do.
• You have a handle on numbers: conversion, AOV, repeat purchase rate.
• You can work with fixed brand guidelines and tell us if a conversion idea damages the brand.
• Fluent German, Hamburg or hybrid, short notice period is an advantage.

Benefits

What we offer

A shop that you shape from the beginning and that grows with the product range, just like your responsibility. Budget for freelancers and tools. Direct access to founders, growth team, creative direction, and product development. A headquarters in Hamburg with a content studio. Hybrid working.

Salary €55,000 to €80,000 depending on experience. And products you want to use yourself.

How it works

An initial conversation with Kathi (Growth) and Tim (CEO). Afterwards, a 60-minute case study at our office: one protein, six flavors, two editions, two sizes, bundle optional — how do you build this, what claims can be made, and what cannot, and how do you brief the developer for it? Then a team meet-and-greet. No unpaid homework. From application to decision, a maximum of three weeks.

Application

Send us your CV, one or two shops you have been responsible for, and three sentences answering a question: What three things would you change in our shop first, and why?

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