SEO/PPC Executive

 ROLE : SEO / PPC Specialist
 LOCATION : Mumbai (Marol-Andheri)
 WORKING DAYS : Monday to Friday
 KEY RESPONSIBILITIES:
SEO
 Develop and implement effective SEO strategies to improve organic search rankings.
 Perform keyword research, competitive analysis, and identify growth opportunities.
 Optimize website content, meta tags, headings, and URLs in accordance with SEO best practices.
 Conduct technical SEO audits and collaborate with developers for necessary improvements.
 Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
 Build and manage link-building strategies to enhance domain authority.
 Stay up to date with the latest SEO trends, algorithm updates, and industry best practices.
PPC
 Plan, create, and manage PPC campaigns across platforms like Google Ads, Bing, and social media.
 Conduct in-depth keyword research, audience segmentation, bid management, and budget allocation.
 Optimize ad copy, landing pages, and bidding strategies to boost conversion rates.
 Monitor and analyze campaign performance, and generate reports on key KPIs and ROI.
 Experiment with and implement new PPC strategies to enhance campaign efficiency and effectiveness.
 Coordinate with creative and content teams to develop engaging and high-performing ad creatives.
 REQUIREMENT:
 Bachelor’s degree in Marketing, Business, or a related field.
 Proven experience managing and optimizing both SEO and PPC campaigns.
 Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
 Hands-on experience with Google Ads, Bing Ads, and paid social media advertising platforms.
 Strong analytical skills and the ability to translate data into actionable insights.
 Excellent communication and organizational abilities.
 Capable of managing multiple projects and meeting deadlines in a dynamic, fast-paced environment.