SEO Specialist Trainer, Legal Marketing

Position Overview:

As our SEO Trainer, you’ll play a central role in building the next wave of talent. This role comes with full accountability—not only for your team’s output and deliverables, but also for communicating performance, roadblocks, and initiatives directly to leadership positions. As the SEO Specialist Trainer, you will guide, mentor, and upskill incoming SEO Specialists, Trainees, and interns.

If you’re ready to shape the future of SEO talent, influence an entire department, and build a legacy within a high-performing legal marketing agency, this role is designed for you!

Key Responsibilities:

• Train new hires in Search Engine Optimization, including ranking strategies, fundamentals, and advanced techniques Lead workshops on link-building, technical SEO tools (Ahrefs, Screaming Frog), analytics, and SEO systems
• Supervise SEO trainees as they learn WordPress tasks and content publishing Develop training materials, checklists, and structured learning paths Review trainees’ website audits, visual inspections, and optimization work to ensure quality standards
• Teach best practices for generating leads through organic strategies Ensure trainees learn proper implementation of tracking scripts, analytics goals, etc.
• Coach teams on how to communicate effectively with the other departments at the company
• Provide performance feedback, conduct evaluations, and document training progress
• Mentor junior staff through weekly and monthly SEO routines
• Collaborate with management to constantly refine the training process

Requirements

• Strong teaching, coaching, or training abilities
• Exceptional SEO knowledge across technical, on-page, off-page, and content strategy
• Strong project management experience and attention to detail
• Methodical and documented approach to training
• Data-driven mindset and advanced analytical skills
• Ability to lead, mentor, and motivate teams
• Comfort working in a fast-paced environment with high performance expectations
• STEM or technical background preferred (industrial engineering, systems, analytics, etc.)
• Proven experience in digital marketing, SEO, or analytics-heavy environments
• Strong leadership and teaching abilities
• High-level analytical skills and the ability to simplify complex concepts
• C1 or higher English — written and verbal — is mandatory
• Strong communication and interpersonal skills
• Ability to resolve problems quickly and coach others to do the same
• WordPress proficiency strongly preferred
• Detail-oriented with the ability to oversee multiple trainees and projects
• Strong organization, time management, and documentation habits
• Prior training, team-lead, or mentorship experience
• College Degree preferred but not required

Benefits

• Competitive pay
• Ongoing education and professional development
• Growth opportunities based on performance and leadership impact
• Mac equipment for all employees
• A company culture that values your expertise and encourages autonomy
• Monday–Friday 9 AM to 6:00 PM schedule — weekends OFF
• Friendly, professional, and collaborative environment