SEO Specialist (Analytics & Performance)

We’re looking for an SEO Specialist (Analytics & Performance) who knows how to connect search strategy with data-driven decision-making. You’ll act as the right hand to the VP , owning everything from Shopify SEO to analytics reporting and spend monitoring. This role requires someone who’s comfortable inside analytics dashboards, understands technical SEO best practices, and can translate data into clear actions that improve visibility and performance. If you’re detail-oriented, technically skilled, and passionate about SEO, we want to hear from you. **Responsibilities:** * Manage and execute SEO strategies for the Shopify platform. * Conduct in-depth keyword research and analysis to identify opportunities and inform content strategy. * Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other relevant platforms. * Perform technical SEO audits and identify areas for improvement (site speed, mobile-friendliness, crawlability, etc.). * Collaborate with the content team to optimize content for search engines. * Track and analyze competitor strategies to identify opportunities and threats. * Monitor and manage SEO spend, ensuring efficient allocation of resources. * Stay up-to-date with the latest SEO trends, algorithm updates, and best practices. * Provide regular reports and insights to stakeholders on SEO performance. * Assist with other digital marketing initiatives as needed. **Qualifications:** * 3+ years of experience in SEO, with a focus on analytics and performance. * Strong understanding of SEO best practices, including on-page and off-page optimization. * Proven experience using Google Analytics and Google Search Console. * Experience with Shopify SEO is highly preferred. * Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz). * Excellent analytical and problem-solving skills. * Ability to translate data into actionable insights and recommendations. * Strong communication and presentation skills. * Detail-oriented and highly organized. * Bachelor's degree in marketing, communications, or a related field is a plus. **Benefits:** * Competitive salary * Health, dental, and vision insurance * Paid time off * Professional development opportunities