SEO Expert (m/w/d) (Ref.Nr.: 46523)

We are looking for an SEO Expert (Search Engine Optimization Specialists) for our customer in the public sector to analyze the digital visibility in classical search engines as well as in modern KI-based response systems.

Key Facts
Start: 01.04.2026
Dauer: Not known
Auslastung: 0 %
Einsatzart:
Einsatzort: Munich
Einsatzland: Germany

Ihre Aufgaben

• Technical SEO analysis of relevant website presences as well as analysis of visibility, rankings, and keywords

• Identification of ranking losses considering Google updates, technical causes, and content factors

• Investigation of referencing in KI-chatbots like ChatGPT or Microsoft Copilot, and evaluation of structure and content format in the context of AI-Search and LLM-Crawling

• Conducting tool-based evaluations using SISTRIX, SEMrush, Ahrefs, or comparable solutions

• Creation of visibility analyses, competitor comparisons, and trend evaluations

• Derivation of technical optimization suggestions for page structure, indexing, loading times, and crawling

• Development of content and marketing recommendations, as well as strategies for positioning the organization as a trusted information source

• Creation of a written documentation of the results and presentation of the analysis results to stakeholders

Muss-Anforderungen

• Demonstrable several-year experience in the field of search engine optimization (SEO)

• In-depth understanding of Google ranking mechanisms and SEO best practices

• Experience with SEO analysis tools (e.g. SISTRIX or comparable tools)

• Technical SEO knowledge (indexing, crawling, structured data, performance)

• Basic to advanced understanding of the functioning of KI-bots / LLMs

• Ability to document and present complex analysis results in a clear and understandable manner

• Independent, analytical, and structured working style

Kann-Anforderungen

• Reference clients with up to 30,000 employees and a website landscape of over 50 sites

• Experience in the scientific or public sector

• Knowledge in online marketing / content marketing

• Experience with AI-Search, Generative Search Experience (GSE) or comparable concepts

• Understanding of brand and reputation positioning in the digital space

• Experience in consulting or coaching stakeholders

Let’s power the future together
From business case to implementation: As a leading consulting firm for strategic transformations, we are a trusted partner for our customers - and for our employees. Responsible, high-performance, and always with the human at the focus. #WeAreWavestone
With our 360° portfolio of consulting services, we combine excellent industry expertise with a broad spectrum of cross-industry competencies, work interdisciplinary, and think beyond the horizon. Our partner companies and freelancers: Freelancers can we offer comprehensive perspectives within our own projects and support as a long-standing framework partner for filling project vacancies - quickly and directly.

We look forward to your contact!

Your direct contact at Wavestone
Dennis Riedel
Telephone: +49 151 422 00 810
E-Mail: Find more English Speaking Jobs in Germany on Arbeitnow