SEO & Content Manager (m/f/d) - 37.5 hours/week

Are you into e-commerce and delicious drinks? So are we!

We are Getränkeland Online, a subsidiary founded in 2021 for the online business of the stationary beverage retailer Getränkeland.

We currently operate three online shops:

- Dosenmatrosen for canned drinks

- Nomi Shop for plant-based milk alternatives

- Nullpegel for non-alcoholic alternatives

We are now looking for an SEO & Content Manager (m/f/d). We guarantee detailed, personal onboarding into our established processes and close collaboration with our customer service management.

Your Tasks

• Development of content strategies

• Planning, creation, and optimization of product and category texts, blog posts, and landing pages (using various AI tools)

• Ensuring a consistent brand and communication line

• Building and further developing a sustainable SEO strategy

• Management of on-page and technical optimization

• Conducting keyword analyses and deriving appropriate measures

• Monitoring relevant KPIs and continuous performance tracking

• Responsibility for planning, implementation, and sending of newsletters (Klaviyo)

• Management of the editorial and content calendar, including seasonal promotions

• Conducting A/B tests and performance analyses

• Ensuring target group-specific communication

• Creation of regular reports on SEO, content, and newsletter performance

• Derivation of optimization potentials and development of corresponding measures

• Coordination of marketing campaigns and special promotions

• Participation in the conception and implementation of promotion and discount strategies

• Close coordination with sales and management as well as external partners

Our Requirements

• Completed degree or apprenticeship in marketing, communication, e-commerce, or a comparable field

• Professional experience in online marketing, content management, or e-commerce

• Proficient use of Shopware 6 and common newsletter tools (e.g., CleverReach)

• Knowledge of SEO strategies and experience with common SEO and web analytics tools (e.g., Google Analytics, Search Console)

• Very good German language skills, both written and spoken, confident writing style and a feel for target-group-appropriate communication

• Structured, independent, and reliable work approach

• Analytical and conceptual thinking

• Creativity and a high degree of quality awareness

• Team player and strong communication skills

Benefits

What we offer you

• Min. €20.00 hourly wage

• Structured onboarding and diverse fields of work with scope for initiative

• Individual training and development opportunities

• Flexible working hours and good work-life balance

• Juicy 20% employee discount in all Getränkeland stores / online shops

• Supplementary company health insurance

• Company pension plan

• Edenred card – monthly net credit for full attendance

Have we piqued your interest? Then send us your application and let's together

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