(Senior) User Acquisition Manager at Meet5 (m/w/d)

We are looking for an experienced developer who wants to develop and implement international marketing strategies? You want to use your experience in performance marketing and data-driven growth? You want to actively participate in user acquisition and campaign optimization in a rapidly growing company? And you want to be part of an open, relaxed, and high-productive team?

Then apply now as (Senior) User Acquisition Manager!

Meet5 is the largest community for people over 40. As User Acquisition Manager, you will be responsible for acquiring users for our app through various performance channels, optimizing and scaling campaigns, and using data-based insights to continuously develop our strategies. You will manage budgets, conduct A/B tests, and work closely with our creative team to improve our ads.

In our office in the heart of Frankfurt, you will work closely with the marketing and product teams and ensure sustainable growth together. You can expect exciting challenges, a motivated team – and plenty of fun at work!

Aufgaben

• User Acquisition & Campaign Management: You manage and scale our performance marketing campaigns through various channels like Meta, Google, TikTok, and web-to-app campaigns – and that across multiple markets and languages.
• Budget Allocation: You allocate the advertising budget channel-, target group-, and market-wide for maximum efficiency and ROI
• Optimization & Scaling: You improve existing channels, test new ones, and ensure that our growth remains profitable.
• Data Analysis & Insights: You analyze campaign data, derive concrete recommendations from it, develop hypotheses about the performance of creatives, and work closely with the creative team to continuously improve our ads.
• A/B Testing & Experimentation: You conduct continuous tests across various channels and creatives to increase long-term performance.
• Funnel Optimization & Strategy: You help us improve our user journey – from app store optimization to landing pages and onboarding flows to paywalls.

Qualifikation

• 3+ Jahre Erfahrung im User Acquisition Management oder Performance Marketing: Proven experience in managing campaigns across various channels like Google, Meta, ASA, TikTok etc. (Experience in the mobile industry is an advantage).
• Starke analytische Fähigkeiten & Kenntnisse in Attribution: You work with data sets and know attribution frameworks like SKAN or platform-specific models.
• Eigenverantwortung & KPI-orientiertes Denken: You take full responsibility for optimizing KPIs, love A/B tests, and are curious about industry trends.
• Teamplayer-Mentalität: You communicate proactively and collaboratively and believe that shared successes and failures are crucial for team success.
• Deutsch & Englisch auf mind. C1-Niveau

Important Tools and Platforms, with which you will work:

• Campaign Management: Meta, Google Ads (App Campaigns, YouTube, Search), TikTok, Apple Search Ads (ASA)
• Analysis & Reporting: Adjust, Amplitude, Google Analytics 4 (GA4), BigQuery, Looker Studio
• App Store Management: App Store Connect, Google Play Console
• Design: Figma

Benefits

In addition to being part of a dynamic team and our mission, we offer a range of benefits that make us a great workplace!

• Impact: Meet5 connects millions of members and helps them find new people to connect with and form friendships.
• Hybrid Model with flexible working hours: Find your ideal work style – at least three days in the office and up to two days remote!
• Equipment: Laptop, mouse or a height-adjustable desk – we provide modern equipment that fits your needs.
• Start-up Atmosphere: A beautiful and spacious office in Frankfurt's Ostend with unlimited coffee, drinks, and snacks of all kinds.
• Team Spirit: Monthly team events like table tennis tournaments, office parties or pub crawls ensure a great atmosphere.
• Your personal