Senior Trade Marketing Manager (OTC) Freelance

Location: Remote / Munich
Start: December
Duration: 6 months +
Industry: Pharma / Consumer Health / OTC

1. Development and implementation of trade marketing strategies for OTC products in close cooperation with sales and marketing.
2. Conceptualization and steering of POS measures (displays, promotions, sales materials) to increase visibility and sales rate.
3. Analysis of market and competitive data, to derive targeted measures for pharmacies, drugstores, and other distribution channels.
4. Coordination with external agencies and service providers to implement campaigns and materials.
5. Monitoring and reporting of trade marketing activities, including KPI tracking and ROI analysis.
6. Closely working with Key Account Management and Field Sales, to develop channel- and customer-individual measures.

• Experience in the OTC/pharma field, ideally with a focus on pharmacy or drugstore market.
• Strong analytical skills and experience working with market data and KPIs.
• Creativity and implementation strength when developing POS and promotion measures.
• Project management competence and experience in steering external partners.
• Communication strength and team ability, even in cross-functional teams.

I look forward to your application!

Sincerely,

Stefan Blöchl