Senior / Team Lead CRM Manager (m/w/d) mit Perspektive Head of CRM

While our grandparents still regularly incorporated natural products like honey and propolis into the family's diet to support the immune system, you can hardly find any natural products today.

We want to change that with bedrop!

Making old new again - we want to use natural bee products to support human well-being and skin care.

Our Mission:

We from bedrop want to bring the power of bee products back into people's consciousness. For this mission, we need your help!

Aufgaben

• Responsibility for CRM & Lifecycle Marketing Strategy including Roadmap Development
• Steering central Performance KPIs (Revenue, Retention, LTV, CAC Optimization)
• Development and implementation of data-driven Customer Journeys and Lifecycle Campaigns
• BUILDING and optimizing scalable CRM Architecture (Tools, Data, Automation)
• Conducting testing & experiment frameworks for continuous optimization
• Closely working with Marketing, Product, and Tech Stakeholders
• Loyalty Program (Honeybee Club)
• Abo/Subscription Models

Leadership & Entwicklung

• Professional responsibility for CRM initiatives and prospectively team leadership
• Mentoring Junior- and Mid-Level Profiles
• Co-shaping Team Building, Processes, and CRM Competencies within the company

Dein Fokus & wichtig für uns

• Strategic CRM Thinking: the right message at the right time for the right target group
• Analytical Approach: data-based decisions and clear Performance Focus
• Creating performance-strong Copywriting for Emails (Subject Lines, Content & Structure)
• Ownership Mindset and Interest in taking on more responsibility prospectively

Qualifikation

• At least 3-5 years of experience in CRM / E-Mail Marketing
• Experience with Klaviyo
• You should have already worked with a CRM/E-Mail Marketing Tool
• Strong in Copywriting (sales-strong & educational)
• Sure handling data and KPIs
• Experience with Tools like Canva, Slack, and Notion
• Fluent German and good English skills

Benefits

• A long-term perspective in a rapidly growing Health/Food Scale-up
• Collaborative teamwork in a good work climate
• Flat hierarchies
• Fair compensation
• Company pension plan
• Variety and interesting tasks
• Scale-up flair: You work closely with a dynamic and highly motivated team
• Participation opportunities in cross-functional company development
• Employee events (if possible)
• Networking at various events and dates, including Judith Williams
• Start date immediately

Become part of bedrop. Apply now! We're looking forward to it.

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