Senior Social Media Manager (m/f/d)

FlixTrain is the challenger brand in German long-distance transport: green, bold, and different from the market leader. On social media, we want to show exactly that, not as channels that are “just running along,” but as an independent stage where our brand can be experienced by digital-first target groups. 

For this, we are looking for a Senior Social Media Manager (m/f/d) who will rethink Organic Social at FlixTrain. Some channels are already running, but without their own distinct voice. This is exactly where you come in: You will transform channels that are just running along into an independent FlixTrain presence. You will get a starting point with reach, but free rein in building strategy, structure, processes, and partner setup. You decide where we play and where we don't, translate the FlixTrain brand appropriately for each platform, and make impact measurable. The role is part of the Brand Team and is deliberately designed as an independently responsible building role: You are the in-house lead and driving force, managing production through agencies, creators, and the internal creative team. 

A specific attitude is crucial: closeness to the zeitgeist, without chasing every trend. We want reach with substance: content that fits the brand, not mere content mass. 

About the Role 

Strategy & Where-to-play 

• You will develop the Organic Social strategy for FlixTrain: clear goals, target groups, and communication pillars, derived from the overarching brand strategy, not as an island. 
• You will make the Where-to-play decision: You will examine existing channels, decide which ones we will focus on and which ones we consciously won't, and identify where FlixTrain should also be present. 
• You will define the interplay between “Big Moment” ideas (large, high-reach moments that create cultural relevance) and Ongoing Community Content (continuous, closer to the existing community). 

Brand Translation & Content 

• You will translate the FlixTrain brand natively to each platform – not as an adapted campaign cutdown, but as independent, channel-typical formats that appear organic rather than “branded.” 
• You will ensure that content aligns with both the zeitgeist AND the brand: You will combine entertainment and cultural trends with genuine brand fit – no trend-hopping, no “AI-slop,” no content for content's sake. 
• You will manage community engagement, keep the brand present in dialogue, and maintain a confident tone even on critical topics – with the intuition to know when a case belongs to PR. 

Partner & Production Setup 

• You will build and manage the right partner setup. Furthermore, you will manage the budget independently and decide which content should be specifically amplified. 

Measurement & Impact 

• You will make the impact of Organic Social measurable with the right KPIs for each objective and measure – from Big Moment Content to Ongoing Content – and establish a well-thought-out reporting system from which you derive targeted learnings for the next planning round. 

Stakeholders & Interfaces 

• You will work closely with the Brand Team, the FlixBus Social Media Team, and the Creative Team, ensuring strategic consistency between Organic, Paid, and Campaigns. 
• You will be a sparring partner for internal stakeholders and external partners and will confidently represent Social to management and specialist departments. 

About You 

• At least 5 years of experience in Organic Social or Content Marketing – ideally with experience on both the client and agency sides. 
• You are a generalist: You think strategically (Where-to-play, KPIs, positioning) and at the same time remain hands-on in editorial planning, briefing, and management. 
• You have built or significantly shaped social structures or channels, not just managed them – you bring ownership and a build-up mentality. 
• You are close to the zeitgeist and can read entertainment/cultural trends – but with the judgment to measure them against brand fit and also say no. 
• You confidently manage agencies, creators, and freelancers, keeping an eye on budget, timings, and quality. 
• You naturally use KPIs, social listening, and insights as the basis for decisions – and recognize the difference between reach and impact. 
• You communicate confidently in German and English (C1 level for each, at a minimum). 

We value a holistic view – even if you don't meet all the requirements 100%, but still believe you can make a difference here, we look forward to receiving your application. 

What We Offer 

• Travel Benefits: 12 free Flix vouchers + 12 discount vouchers for friends & family. 
• Work from Anywhere: Depending on the role, up to 60 days a year from a different location. 
• Hybrid Work Model: Office culture with flexibility to balance work and life. 
• Health & Wellbeing Offerings: Access to confidential individual consultations, courses, and stress management measures – for you and up to four family members. 
• Learning & Development: Language courses, training, and expert sessions to expand your skills. 
• Mentoring Program: Connect with experienced colleagues to gain insights and accelerate your career. 

Why Become Part of Flix? 

At Flix, we focus on making travel simple, safe, and affordable – for our passengers as well as for our employees. Things move quickly here, and there's plenty of room to make an impact. We grow and develop daily, and we're looking for people who are ready to get involved and help shape the way we work. 

If you're looking for a job where you can grow and make a difference, then FlixTrain is the right place for you. Here you can become part of a team where your contribution counts and you can shape your own journey! 

Find Jobs in Germany on Arbeitnow