LUZA Group
1 year ago
Senior Social Media
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Company information
- Company
- LUZA Group
- Location
- Brasil, Sudeste, Minas Gerais, Contagem Brazil
- Posted
- 1 year ago
Job description
Venue make part of a living ecosystem where the future of business is created and lived every day. Make part of this transformation!
In LUZA Group, passion, perseverance, and the will to overcome limits define our path to success.
Founded in 2006, we are a Portuguese multinational with over 1,200 talented professionals and a significant volume of business. With presence in strategic markets such as Portugal, Spain, Morocco, Brazil, Mexico, United States, and China, we offer innovative solutions in engineering, IT, design, consulting, Industry 4.0, training, and recruitment. Everything we do is driven by the talent of our people.
This is a moment of growth and opportunity. The future belongs to visionary minds. Join us!
Job Summary
The Senior Social Media will be responsible for planning, executing, and monitoring the digital presence strategy for LUZA Group companies and the CEO, ensuring consistency with the brand's verbal and visual identity. They will act strategically and analytically, leading initiatives that increase awareness, engagement, and relevance to clients, collaborators, and stakeholders.
Main Responsibilities
- Strategic Planning
- Define and execute the social media strategy for LUZA Group companies and the CEO, aligned with branding and institutional objectives.
- Create and manage editorial calendars integrated into institutional campaigns, product campaigns, employer branding, and executive positioning.
- Content Management
- Produce, review, and adapt content for different platforms (LinkedIn, Instagram, TikTok, YouTube, etc.), ensuring tone of voice and identity suitable for corporate and personal brands.
- Coordinate the creation of creative pieces with designers and videomakers.
- Participate actively in the production of content for inbound marketing (attraction, conversion, relationship, and loyalty).
- Performance Management and Metrics
- Monitor KPIs such as reach, engagement, community growth, digital reputation, and lead conversion.
- Prepare strategic reports with insights and recommendations for adjustments.
- Relationship and Engagement
- Interact with the digital community strategically, amplifying institutional and personal credibility.
- Support employer branding initiatives and reinforce the CEO's leadership narrative.
- Special Projects
- Conduct digital activations in large-scale campaigns.
- Aid corporate and executive events with real-time coverage.
- Explore new formats and platforms to expand LUZA Group's digital presence and the CEO's.
- Contribute to integrated inbound marketing strategies, aligning content and digital campaigns for lead generation and nurturing.
Requirements
- +3 years of professional experience as Social Media.
- Degree in Communication, Marketing, Advertising, Journalism, or related fields.
- Proven experience in managing corporate social media and executive accounts.
- Mastery of social media tools and analytics.
- Excellent writing and adaptation skills for different contexts.
- Advanced English; Spanish is a differential.
Behavioral Competencies
- Strategic thinking and business vision.
- Capacity to adapt between institutional tone and personal tone.
- Creativity and innovation in content creation.
- Organization and discipline in deadlines and deliveries.
- Relational intelligence for dealing with high leadership and diverse audiences.
Required skills
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