(Senior) Social Brand Manager (all genders)

We create relevance to achieve attention and to scale.

Visibility is not automatically relevance. Reach is not automatically impact.

WeCreate is a Social-First Brand Building Agency for the Interest-Media Age. We translate social signals and community insights into social strategies, content systems, and measurable brand impact as a strategic partner, campaign co-pilot, or operative implementation team.

For brands that don't just want to exist, but want to be culturally relevant and relevant within their communities, we are looking for you as a (Senior) Social Brand Manager (all genders).

You combine strategic consulting with confident account management and consistent operative control. As an extended arm of our clients and a strategic voice of WeCreate, you ensure that platform and community signals are translated into clear decisions, relevant activations, and measurable brand impact.

Your Role

You will independently manage client accounts in daily business and guide them safely through their full social system. You will manage both strategically and operationally: from platform strategy and activation planning to content, community, and creators, as well as performance, budget, and profitability.

You think of social not in terms of individual disciplines, but as an integrated system. You will bring together brand management, creative quality, operational implementation, paid media, and business goals with a clear stance, structured account management, and a keen sense for what works on platforms and in communities.

Your Impact at WeCreate

You will act as an extended arm of your clients and, at the same time, as the strategic voice of WeCreate. You will provide orientation when platforms, trends, and requirements are in flux, and you will align brand ambition, creative excellence, operational implementation, and economic goals.

You are more than just an interface: you recognize what a brand needs right now, translate it into clear social measures, and develop systems with clients that build long-term relevance and enable growth.

• Strategic Account Management: You will independently manage clients at a senior level, advise them on holistic full-social presence, and build long-term partnerships.
• Strategic and Operational Management: You will translate brand and business goals into clear social strategies, activation plans, and prioritized to-dos – also across multiple projects.
• Channel Ownership: You will develop platform-appropriate strategies and ensure that content aligns with the brand, target audience, community, and platform logic.
• Project, Production, and Content Management: You will be responsible for social activations, editorial planning, and productions from concept to approval. In doing so, you will ensure brand-consistent, platform-native content with clear expectations of impact.
• Creator and Community Management: You will manage creator collaborations holistically – from selection and negotiation to briefing and evaluation. You will translate community learnings and cultural signals into relevant recommendations.
• Performance, Budget, and Paid Media Expertise: You will interpret data, derive concrete recommendations for action, manage budgets and profitability, and integrate paid media into your full-funnel consulting.
• Technical Sparring and System Development: You will further develop standards for creator management, measurement, and AI-supported processes, contribute your knowledge to the team, and strengthen strategic and creative competence.

These are your core competencies

• You can translate complex brand and business goals into clear social strategies, priorities, and actionable plans.

• You have experience in independently managing demanding client accounts or retainers – from consulting and planning to implementation, performance review, and further development.

• You master Full Social: platform strategy, content systems, community, creators, and paid media are integrated parts of effective brand management for you.

• You manage projects, budgets, efforts, and stakeholders proactively and can translate economic relationships into clear decisions.

• You have experience in creator management – including selection, negotiation, briefing, management, quality control, and evaluation.

• You can analytically assess data and reports, derive strategic implications, and clearly communicate recommendations for action.

• You have a strong feel for brands, content, and platform culture, and can guide creative quality constructively, bindingly, and at eye level.

How you work

• You communicate clearly, bindingly, and negotiate fluently in German and proficiently in English.

• You work independently, structured, and proactively – even when priorities, platforms, or requirements change.

• You recognize early on where coordination or management is needed and act accordingly – with clients, creators, and within the team.

• You keep strategic priorities in sight even at high speed and provide orientation when many topics are running concurrently.

• You enjoy sharing knowledge, providing technical sparring to colleagues, and developing working methods together.

Flexibility with Connection

• Hybrid working with our office in Hamburg as a team hub

• At least five days of working together in the office per month for integrated teamwork

• Flexible working from home and, with agreement, temporarily from abroad if you feel like a change of perspective

• Flexibility for productions, workshops, client meetings, and offsite formats

• Flexible working hours for a work style that fits your daily life

• Free choice of your hardware

Benefits that truly help you

• Joint events and workations, because good collaboration doesn't just happen on the calendar

• Optional subsidy for public transport ticket, Probonio voucher, or Urban Sports Club membership

• Bagel breakfast in the office for a joint start to the day

And otherwise?

• Short decision-making paths, a lot of personal responsibility, and trust in your expertise

• A steep learning curve – without constant overtime as a supposed career program

• Room to actively shape a growing agency and our working methods

• Flat hierarchies and respectful, open interaction with each other

Note on employment:

The position is initially fixed for two years – with the option for extension or transfer to a permanent employment contract.

Sounds like you?

Then apply via our career portal:

https://wecreate-germany-gmbh.jobs.personio.de/

A CV is enough for us at first. And: Apply even if you don't meet every point 100 percent.

WeCreate aims to create an inclusive, diverse, and authentic workplace. Perhaps you are exactly the person who will take this role further. We look forward to getting to know you.

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