(Senior) Social Brand Manager (all genders)

We create relevance to achieve and scale attention.

Visibility does not automatically equal relevance. Reach does not automatically equal impact.

WeCreate is a Social-First Brand Building Agency for the Interest Media Age. We translate social signals and community insights into social strategies, content systems, and measurable brand impact as a strategic partner, campaign co-pilot, or operational implementation team.

For brands that want to not only exist but be culturally relevant and relevant within their communities, we are looking for you as a (Senior) Social Brand Manager (all genders).

You combine strategic consulting with confident account management and consistent operational control. As an extension of our clients and a strategic voice of WeCreate, you ensure that platform and community signals translate into clear decisions, relevant activations, and measurable brand impact.

Your Role

You will independently manage client accounts in daily business and guide them securely through their full social system. You will manage both strategically and operationally: from platform strategy and activation planning to content, community, and creators, as well as performance, budget, and profitability.

You think of social not in isolated disciplines, but as an integrated system. You bring together brand management, creative quality, operational implementation, paid media, and business goals with a clear vision, structured account management, and a keen sense for what works on platforms and in communities.

Your Impact at WeCreate

You act as an extension of your clients and, at the same time, as the strategic voice of WeCreate. You provide orientation when platforms, trends, and requirements are in flux, and you bring together brand ambition, creative excellence, operational implementation, and economic goals.

You are more than just an interface: You recognize what a brand needs right now, translate it into clear social measures, and develop systems with clients that build long-term relevance and enable growth.

• Strategic Account Management: You independently manage clients at a senior level, advise them on holistic full-social presence, and build long-term partnerships.
• Strategic and Operational Management: You translate brand and business goals into clear social strategies, activation plans, and prioritized to-dos – even across multiple projects.
• Channel Ownership: You develop platform-specific strategies and ensure that content aligns with the brand, target audience, community, and platform logic.
• Project, Production, and Content Management: You are responsible for social activations, editorial planning, and productions from conception to approval. You ensure brand-consistent, platform-native content with clear expected impact.
• Creator and Community Management: You manage creator collaborations holistically – from selection and negotiation to briefing and evaluation. You translate community learnings and cultural signals into relevant recommendations.
• Performance, Budget, and Paid Media Expertise: You interpret data, derive concrete recommendations for action, manage budgets and profitability, and integrate paid media into your full-funnel consulting.
• Expert Sparring and System Development: You further develop standards for creator management, measurement, and AI-supported processes, contribute your knowledge to the team, and strengthen strategic and creative competence.

These are your core competencies

• You can translate complex brand and business goals into clear social strategies, priorities, and actionable plans.

• You have experience in independently managing demanding client accounts or retainers – from consulting and planning to implementation, performance review, and further development.

• You master Full Social: Platform strategy, content systems, community, creators, and paid media are part of effective brand management for you.

• You manage projects, budgets, efforts, and stakeholders proactively and can translate economic contexts into clear decisions.

• You have experience in creator management – including selection, negotiation, briefing, management, quality control, and evaluation.

• You can analytically interpret data and reports, derive strategic implications, and clearly communicate recommendations for action.

• You have a strong feel for brands, content, and platform culture and can lead creative quality constructively, reliably, and on an equal footing.

How you work

• You communicate clearly, reliably, and are proficient in negotiations in German, as well as fluent in English.

• You work independently, structured, and proactively – even when priorities, platforms, or requirements change.

• You recognize early where coordination or management is needed and act accordingly – with clients, creators, and within the team.

• You keep strategic priorities in sight even at a high pace and provide orientation when many topics are running concurrently.

• You enjoy sharing knowledge, sparring with colleagues technically, and collaboratively developing working methods.

Flexibility with Connection

• Hybrid work with our office in Hamburg as a team hub

• At least five days of working together in the office per month for integrated teamwork

• Flexible working from home and, with permission, temporarily from abroad if you fancy a change of perspective

• Flexibility for productions, workshops, client meetings, and offsite formats

• Flexible working hours for a work style that fits your daily life

• Free choice of your hardware

Benefits that truly benefit you

• Joint events and workations, because good collaboration doesn't just happen in the calendar

• Choice of subsidy for a public transport ticket, Probonio voucher, or Urban Sports Club

• Bagel breakfast in the office for a shared start to the day

And otherwise?

• Short decision-making paths, a high degree of personal responsibility, and trust in your expertise

• A steep learning curve – without constant overtime as a supposed career program

• Room to actively shape a growing agency and our ways of working

• Flat hierarchies and a respectful, open interaction with each other

Note on employment:

The position is initially limited to two years – with the option for extension or conversion to a permanent employment contract.

Sounds like you?

Then apply through our career portal:

https://wecreate-germany-gmbh.jobs.personio.de/

A CV is enough for us at first. And: Apply even if you don't meet every point 100 percent.

WeCreate aims to create an inclusive, diverse, and authentic workplace. Perhaps you are precisely the person who will further develop this role. We look forward to getting to know you.

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