Senior SEO Manager Content & AEO (m/f/d)

Do you want to have a say in how AutoScout24 is found in the next generation of search? As a Senior SEO Manager Content & AEO, you will play a central role in developing our organic visibility – from classic search to AI Overviews and Large Language Models.

You won't just be advising: You will identify opportunities, set priorities, and independently drive SEO and content initiatives from analysis to implementation and success measurement. You will combine sound SEO expertise with data, content, and a deep understanding of user intent, and further develop our Organic Search strategy together with Product, UX, Tech, and Marketing.

As part of our global Content Marketing team, you will be responsible for the German market and work on a large digital marketplace platform with diverse user groups, search intents, and customer journeys.

Your Responsibilities

• Take ownership of our SEO, Content, and AEO strategy in the German market and independently identify the biggest opportunities for organic visibility, user relevance, and business impact.
• Analyze search, content, and performance data, recognize topic, keyword, intent, and content gaps, and translate your findings into a clearly prioritized roadmap with measurable goals.
• Further develop our search strategy beyond classic SEO and systematically test how AutoScout24 can remain relevant and visible in AI Overviews, generative search results, and Large Language Models.
• Develop and optimize scalable content and landing page concepts along different user intents and customer journeys – from information and research to transactional marketplace experiences.
• Work closely with Product, UX, SEO Tech, and Marketing to identify, prioritize, and jointly implement structural and technical SEO opportunities.
• Be responsible for initiatives end-to-end: from research and business case to prioritization, briefing, implementation, and measurement of actual impact – and adapt your strategy based on data.
• Manage agencies, freelancers, and other content partners as needed, ensuring quality, speed, and clear priorities.

Your Profile

• You bring several years of solid SEO experience and have already independently developed and implemented major SEO, organic growth, or search initiatives – ideally for large websites, platforms, marketplaces, or other complex digital products.
• You can provide concrete examples where your decisions have led to measurable improvements in organic visibility, traffic, conversions, leads, or other business KPIs.
• You have a very good understanding of search intent, content SEO, information architecture, internal linking, and technical SEO fundamentals, and can assess which levers promise the greatest impact.
• You work strongly data- and hypothesis-driven and are proficient in using tools such as Google Search Console, Google Analytics, Sistrix, Ahrefs, Semrush, or comparable SEO and analytics tools.
• AI Search, AEO, and GEO are more than buzzwords to you: You actively engage with how search is changing, experiment with new approaches, and can apply classic SEO principles to new search experiences. We do not expect you to have years of AEO experience already.
• You combine strategic thinking with a hands-on mentality and high ownership: You don't wait for finished briefings but identify opportunities yourself, set priorities, make informed decisions, and bring initiatives to completion.
• You can communicate complex SEO topics understandably and win over Product, UX, Tech, and Marketing stakeholders for your priorities, even without direct authority.
• You have excellent German and fluent business English skills.

AutoScout24 offers benefits that support independent and effective work – including a hybrid work model, flexible working hours, up to 30 days of vacation, and modern office spaces. Our goal is an inspiring work atmosphere where you can unfold your potential.

With over 50 nationalities, we foster a diverse and inclusive work environment where everyone feels welcome and valued. We support you with the right tools, training, and development opportunities.

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