(Senior) SEA Manager (all genders)

We envision 2028:

• Making over 1,000,000 dogs healthier and happier every day
• BUILDING the best dog supplement portfolio for over 30 problem areas of dogs.
• Clear market leadership in Europe

To achieve this vision, we are currently expanding our Acquisition Team. With a clear focus on scalable, profitable new customer acquisition. And Paid Search is one of our most important growth drivers.

Our ambition in the Acquisition Team:

• BUILDING the best media-buying team in all of Germany
• Lifting Search, Shopping, PMax, and Demand Gen to a new scalability level
• Profitable new customer acquisition with clear CAC logic, subscription focus, and full-funnel thinking

To achieve this, we are investing heavily: in tracking infrastructure, funnel architecture, creative assets, and talent. If you don't just manage campaigns, but want to actively dominate a market as a Senior in the Acquisition Team, read on.

Tasks

• Independent scaling and strategic management of our Google campaigns (Search, Shopping, Performance Max, Demand Gen / YouTube) with a clear focus on profitable new customer acquisition
• Restructuring and consolidation of our campaign architecture: away from fragmented product-based structures to conversion-strong, volume-capable account setups
• BUILDING and managing scalable demand-gen and YouTube strategies to deliberately convert top-of-funnel reach into mid-funnel conversions
• Ownership over tracking and measurement: clean conversion architecture in Google Ads, GA4, and Google Tag Manager as a mandatory discipline, not just nice-to-have
• Passionate analysis of the entire funnel from the first search click to advertorial and landing page to checkout, and identifying concrete optimization levers (match types, bidding, angles, offer, LP variants, trust elements)
• Strategic further development of our funnel architecture with different advertorial formats (experience reports, veterinarian content, product comparison pages) and consequent CRO logic
• Tight collaboration with Direct Response Copy, Funnel Manager, and CRO to quickly test and iteratively improve performance hypotheses
• Data-driven management based on CAC, LTV, ROAS, and funnel metrics
• Ongoing market, competitive, and US research to recognize early performance impulses (especially in the competitive subscription market) and utilize them

Requirements

• At least 5 years of hands-on experience in Paid Search / Google Ads, with at least 3 years in the D2C sector, preferably in supplements, pet, beauty, or cosmetics
• Deep technical understanding of Google Ads breadth: Search, Shopping, Performance Max, Demand Gen / YouTube, competitor campaigns – and how they interact
• Absolute tracking competence: Google Ads conversion tracking, GA4, and Google Tag Manager are not black boxes for you – you ensure data accuracy before making decisions
• Account hygiene is not optional for you: you recognize fragmentation, consolidate consistently, and have a feel for conversion volume on campaign level
• Experience with subscription models and competitive, price-sensitive markets – you know how to scale high-priced D2C products with clear subscription logic profitably
• Funnel thinking instead of Ad thinking: you analyze numbers not just, but derive concrete hypotheses and tests from them – from keyword intention to LP performance
• Experience with direct response funnels (e.g., advertorials) and the strategic interplay between Paid Search and conversion architecture
• Structured, independent, and solution-oriented work style
• Fluent German (C2) & English (C1)

Nice-to-Haves

• Experience with Microsoft Advertising
• TikTok Search Ads or other upper-funnel channels
• Knowledge in the area of CRO or landing page testing (e.g., A/B tests on advertorial level)

Benefits

• We offer you the opportunity to shape your workday 100% flexibly. What's important is that the workflow in the team works and you all achieve your goals together.
• You'll get everything from us that you need for working from home. Choose whether you prefer a high-end Mac or Windows setup
• Work where you feel most comfortable – at home or in our office in Berlin
• You'll find your team here: Our Berlin office is as cozy as your living room. Coffee, tea, snacks, or fresh fruit and breakfast cereal are also available - of course, for free.
• Sense-making – on the fast track: We believe that healthy nutrition is the key to a long, happy life for dogs. That's why we give it our all every day.
• As a bonus, you'll also get: We offer 75% MA discount on orders up to €100 per month, BaV, BkV, and much more are part of the standard.