Senior Sales Manager - Media (m/f/d)

The lack of proof of performance is the biggest problem in stationary retail for advertisers. Although brands invest millions in advertising at the point of sale, they cannot prove whether purchases were made as a result. Verve Retail Media (VRM) solves this problem. We market and operate digital advertising screens in several thousand grocery, drugstore, and convenience store locations, connecting them with digital coupons, retargeting in CTV, and other offsite channels. Brands don't book isolated advertising formats with us, but rather 360-degree campaigns that start at home and reach the shopping shelf – a closed-loop measurement based on real till data.

VRM is the independent Retail Media Unit of the publicly traded Verve Group SE. We operate like a fast-scaling startup with an AI-first strategy across all functions and with access to the infrastructure of an international AdTech company with over a trillion delivered ad impressions per year. Verve Retail Media recently acquired the couponing and cashback specialist acardo.

The Role in One Sentence
You have a hunter mentality and win new revenue from FMCG brands by selling integrated Shopper Activation campaigns: i.e., coupon-driven conversion and measurable sales lift, ideally extended by in-store screen presence.

What You Sell

• A combined product of digital visibility in-store (screens at entrance, aisle, checkout), activation at the point of sale (via coupons), and closed-loop measurement based on real till data (instead of isolated ad spaces or disconnected coupons)
• Campaigns that connect three customer logics: brand reach, sales, and category relevance
• 360-degree activation that goes beyond the store: (re)targeting in CTV and other offsite channels as an extension of the in-store campaign
• Concrete proof points from pilot projects: e.g., 9% uplift at store level, 20% in selected categories

To Whom You Sell

• Directly to FMCG brands
• The contact persons usually come from Brand and Media (planning and purchasing) and manage three budget pools with different goals, approval logics, and success metrics

Your Responsibilities

• Build, develop, prioritize your own pipeline, and manage it with a reliable forecast
• Acquire new customers and stakeholders (horizontally and vertically) and develop customers into repeat partners
• Be responsible for the complete sales cycle: initial contact, qualification, needs analysis, offer, negotiation, and closing. Upon closing, handover to the AdOps team
• Translate customer goals into media and activation concepts: touchpoints, reach, target groups, mechanics (cashback, free trial, category triggers), measurement approach
• Use sales lift data and pilot results as proof points in pitches to turn initial test budgets into high recurring volumes
• Clearly differentiate VRM from competing retail media formats
• Feed back market insights into product, pitch materials, and go-to-market strategy

How the Role is Structured

• You are an individual contributor without personnel responsibility
• You report directly to the CSO
• You sell independently, but not alone: Media Planning develops the campaign setup, Ad Operations manages the delivery, Data Science provides the proof of performance
• Your focus is commercial: pipeline, closing, customer depth, rebooking

Why This Role

You love building things from the ground up. Because with us, you won't be stepping into a ready-made marketing machine with a fixed product catalog, but you'll be helping to build a new media category in the German market. The deals you win now will become internal and external references. They will shape how brands and agencies evaluate and purchase in-store retail media in the future.

• Real Ownership: your pipeline, your customers, your revenue
• Direct access to CSO and CEO for strategic customers
• A product that does more than just sell reach: visibility, activation, and measurable impact up to the purchase
• AI-powered tools and workflows that multiply your productivity

If you prefer setting benchmarks to working through existing playbooks, this is the right role for you.

Verve offers equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any kind, regardless of origin, gender, religion, age, sexual orientation, gender identity, disability, or other legally protected characteristics.

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