Senior Programmatic Manager Display & Paid Social (m/f/d)

Become part of a strong team at emetriq!

emetriq, part of Deutsche Telekom AG, offers data-driven online advertising solutions and is committed to fair data access as a driver of innovation and diversity. With our expertise and technological competence, we increase the precision and relevance of online advertising. As initiators of the largest collaborative data pool in Germany, we bring together over 100 data and media experts.

Within the Magenta team, we also act as the exclusive Programmatic & Paid Social Media agency for Deutsche Telekom. From awareness to performance: we develop digital media plans and manage campaigns across the entire marketing funnel.

To strengthen our team, we are looking for a Senior Programmatic Manager Display & Paid Social (m/f/d) in full-time, effective immediately, in Bonn or Hamburg. In this overarching role, you will work for our client Deutsche Telekom in the private customer segment and combine operational campaign understanding with strategic consulting and a focus on performance. You will critically review existing measures, set-ups, and processes, and develop them together with the operational campaign teams at emetriq to sustainably increase conversion, efficiency, and growth.

How you can help us

• Briefing and technical coordination:
  You translate strategic performance goals into clear requirements for the operational teams and support the implementation through close technical exchange.

• Overarching campaign management:
  You manage performance-oriented Programmatic Display and Paid Social measures across the board, ensuring that goals, planning, operational execution, and optimization mesh together meaningfully.

• Operational quality assurance:
  You review set-ups, targetings, budget allocations, and optimization measures, and can technically assess whether the operational execution supports the defined performance goals.

• Analysis and further development:
  You analyze campaign results, critically examine existing measures and processes, and develop concrete improvement approaches together with the operational campaign teams to increase efficiency, conversion, and growth.

• Strategic consulting:
  You strategically advise internal stakeholders on media plans, target audiences, campaign logic, budget utilization, and cross-channel issues with a focus on performance marketing. You do not simply continue existing measures and processes, but constructively question them and develop new, more effective solutions.

• Testing and innovation:
  You develop new testing approaches for target audiences, creatives, platforms, and optimization logic, and evaluate their impact on performance, conversion, efficiency, and scaling together with the campaign teams.

• Cross-channel perspective:
  You view Programmatic Display and Paid Social in conjunction with other channels and derive integrated recommendations from this along the communication and performance goals.

• Presentation and stakeholder management:
  You prepare results and recommendations in an understandable way and present them confidently to decision-makers and internal departments.

• Standards and processes:
  You further develop existing working methods, quality standards, and processes, and ensure that successful approaches are sustainably anchored in the team.

What you bring

• In-depth media expertise:
  You have many years of experience in Programmatic Display and Paid Social and are familiar with the requirements for planning, implementing, and optimizing digital performance-oriented campaigns.

• Operational understanding:
  You understand campaign set-ups, targeting, bidding, and optimization logic in detail and can assess how operational execution contributes to conversion, efficiency, and scaling, without managing the campaigns yourself daily.

• Strategic thinking:
  You can strategically place campaign results and operational issues in a broader context and derive well-founded recommendations for performance-oriented measures.

• Analytical strength:
  You work data-driven, recognize interrelationships, and translate campaign and performance data into concrete action recommendations.

• Critical eye:
  You constructively question existing measures and processes, identify potential for improvement, and drive their further development with your own impulses.

• Management and consulting skills:
  You can clearly formulate technical requirements, guide operational teams towards their goals, and lead different stakeholders to a common solution on an equal footing.

• Platform understanding:
  You have extensive experience with relevant DSPs such as DV360, adform, TTD, or Amazon DSP, as well as Paid Social platforms such as Meta, TikTok, Snap, or Pinterest, and are familiar with the mechanics of performance-oriented campaign management.

• Communication skills:
  You can convey complex contexts in an understandable way, justify recommendations logically, and present them confidently to various contact persons.

• Self-responsibility and organization:
  You work in a structured, independent manner with a high standard of quality and maintain an overview even with complex topics, priorities, and stakeholders.

• Language skills:
  Very good German and English skills, both written and spoken, complete your profile.

What makes us special

At emetriq, we are a team of experts who work together with passion and expertise to develop the company and ourselves. Our values are based on trust, agility, self-organization, and personal responsibility – without rigid hierarchies, but with clear development opportunities.

Courage to change, working on an equal footing, and cross-team collaboration shape our culture. We are looking for people who share our motivation and enthusiasm.

Our Benefits

• Hybrid working: Your main location is Bonn or Hamburg: In Bonn, you are on-site twice a week and occasionally in Hamburg. In Hamburg, you typically work in the office once a week and at least once a month in Bonn. On the remaining days, you decide whether to work in the office or from home.

• Flexible working hours: No core working hours – 9 to 5 is an option, but not the only one

• Mobility: Support through JobRad and Deutschlandticket

• Mental health with OpenUp: Anonymous, free support from psychologists

• Discounts: Employee purchase prices for Telekom products and a benefit card without co-payment

• Team spirit and events: Workshops, strategy days, team evenings, sports events, and joint after-work beers on the rooftop terrace

• Catering: Drinks, espresso machine, snacks, and rooftop terrace included

Sounds like your next challenge? Then we look forward to receiving your application and shaping the future of Programmatic Advertising together!

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