Makes clear market impact from product strategy.

You will ensure that our products are understood, differentiated perceived and successfully placed in the market.

About the HASOMED Group

For over 30 years, we have been developing software and digital solutions for the healthcare sector in Magdeburg. Under the umbrella of the HASOMED Group, we combine experience, technological innovation and a common goal: to create products that significantly improve therapy and care processes. Our solutions like Elefant, RehaCom and TI4HEALTH support medical, psychotherapeutic and therapeutic professionals as well as rehabilitation facilities in their demanding care tasks.

We are looking for reinforcement for our Central-Services. We offer you an environment that is characterized by meaningful work, honest togetherness and where co-creation is not only possible but also explicitly desired. Here, people take responsibility and pull together as one team.

Senior Produkt Marketing Manager (m/w/d)

📍 Berlin / Magdeburg 🧭 Hybrid / remote · 🕒 Full-time

Why we need this role:

• We are growing across multiple products and brands - and need clear positioning as well as measurable go-to-market impact.
• You translate product strategy into understandable messages, clean launches and measures that sales and product can really use.

Your Mission:

• Product marketing steer: Responsibility across multiple brands as well as for product information on the websites in collaboration with Product Management
• Positioning & Messaging: Value Proposition, benefit argumentation and claims per target group develop
• Go-to-Market implement: Launches, campaign inputs and sales enablement steer
• Market & Competition understand: Insights build, objections know and differentiation sharpen
• Website responsible: Website further develop, agencies steer and CR optimize
• Collaboration coordinate: Close coordination with Product, Content Marketing and Sales
• Assets develop: Whitepaper, use cases, infographics, market analyses as well as website assets create
• Performance measure: Website visitors, CRO, downloads, booking appointments, heatmaps, abandonment rates etc.

You bring with you:

• 7+ years of experience in product marketing / go-to-market / positioning (ideally B2B / software / SaaS)
• Strong understanding of product, target group-, competitor-, market analyses as well as benefit argumentation
• Experience with launches, A/B tests and CRO
• Able to structure complex content clearly and translate it
• Sure in handling Analytics (e.g. GA4) and data-based optimization
• Experience with CMS/websites, briefings and collaboration with design & agencies
• Structured work style, clear communication and assertiveness
• Senior mindset: ownership, entrepreneurial work style, prioritization and reliability

Nice to have:

• Experience in the healthcare sector or regulated markets
• Experience with KI-tools for research and messaging
• Knowledge of CRM/lifecycle mechanics

Why HASOMED?

• Because here you don't just do marketing, but shape visible market positioning - across multiple products, with real influence on growth and perception.

Sounds like your next step?

Then apply now and bring clarity, structure and impact to our product marketing.

👉 Take a look at what our employees say about the HASOMED Group and gain an authentic insight into our working day: Kununu

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