Senior Product Marketing Manager (m|w|d) B2B SaaS & Go-to-Market

In this role, you are responsible for how our B2B products are understood, positioned, and sold in the market.

As a Product Marketing Manager, you work at the interface of Product Management, Sales, and Marketing and develop the positioning, messaging, and go-to-market strategy for our B2B products. Your focus lies on creating demand, enabling successful sales, and measurably improving the commercial success of our products.

You have direct influence on pipeline quality, conversion rates, win rates, and the successful introduction of new products and features. If new go-to-market strategies take hold, product launches become more successful, or sales cycles shorten, you see the concrete effect of your work.

Über die Rolle

As a Senior Product Marketing Manager (m|w|d), you are responsible for the strategic positioning and marketing of our B2B products. You develop product messaging frameworks, sharpen our value proposition, and ensure that our go-to-market strategies reach the right target groups.

Together with Product Management, Sales, and Marketing, you develop scalable GTM structures that promote product growth, feature adoption, and contribute measurably to revenue and pipeline.

Deine Aufgaben

• You develop positioning, messaging, and value proposition frameworks for our B2B products and translate complex product functions into relevant customer benefits.

• You define Ideal Customer Profiles (ICP), segments, and personas based on market potential, customer insights, and commercial KPIs.

• You are responsible for go-to-market strategies and product launches for new products, features, and commercial initiatives.

• You develop sales enablement materials, messaging guides, and argumentation frameworks that improve win rates and shorten sales cycles.

• You conduct competitive and market analyses and use customer insights to continuously develop positioning, messaging, and product strategy.

• You measure the success of your product marketing initiatives based on pipeline, conversion, win rate, revenue impact, and feature adoption.

Das bringst du mit

• Multiple years of experience in B2B Product Marketing, ideally in a SaaS-, platform-, marketplace- or technology company.

• Demonstrable experience in developing and implementing go-to-market strategies, product positioning, messaging, and product launches.

• Experience in working with Sales Teams and building sales enablement structures.

• A strong understanding of commercial KPIs such as pipeline, conversion, win rate, revenue growth, and customer adoption.

• High security in stakeholder management between Product Management, Sales, Marketing, and Leadership.

• You act hands-on, eliminate obstacles, and bring initiatives forward even in uncertain situations.
  

You don't meet all the criteria? No worries, we're looking for employees who convince us with their personality and are motivated to work together with their team!

Bei idealo erwartet dich

• You want to further develop yourself? We take your personal development goals seriously and offer you, besides our idealo Learning Hub, eLearning offerings (e.g. Udemy), coaching & mediation, as well as the opportunity to individually benefit from our further education budget.

• And what can the office do? Our office in the heart of Berlin offers, besides the