Senior Product Manager (m/f/d)

Hi, we are Doonails! 💅🏼

A fast-growing beauty startup that is revolutionizing the manicure world. With innovative products, a strong community, and a presence in the online shop as well as with leading retail partners, we bring studio quality directly to our customers' homes, easily, quickly, and stylishly.

And this is exactly where YOU come in.

We are looking for you to ensure our product range continues to inspire and set trends in the future!

As a Senior Product Manager (m/f/d), you are the strategic and creative mind behind our product roadmap. You take on end-to-end responsibility for an entire product category, from identifying global beauty trends to managing complex product developments and a successful go-to-market. You combine deep market understanding with data-driven decision-making and drive innovations independently to scale Doonails sustainably.

You give our products their raison d'être and make innovations tangible for our community. As the interface between trend intuition, performance figures, and operational implementation, you transform market opportunities into successful launches. You ensure that Doonails not only delights existing customers but also sustainably shapes the beauty market with innovative formulations and products.

End-to-End Product Development

• You have full ownership and operational end-to-end responsibility for new product developments in your category, from the initial idea through conception to a successful market launch.

• Development of future-proof product concepts with full creative freedom.

Category Optimization & Existing Product Management

• Continuous evaluation of optimization potential for our existing products within your category.

• Targeted advancement of quality improvements and the strategic further development of your category.

Trend & Market Analyses

• In-depth analysis of market, trend, and competitor data, as well as targeted customer feedback within your category environment.

• Early identification of new product trends and derivation of future-oriented innovations for your category.

Performance & Business Impact

• Continuous monitoring of relevant product KPIs for your category (sales, revenue, margins, contribution margins).

• Derivation of data-based recommendations for action for the existing and future product range of your category.

Interface & Supplier Management

• Close, agile collaboration with internal teams (Procurement/Ops, Brand/Marketing, Sales).

• Independent management of external partners for your category (manufacturers, formulators, suppliers, fragrance houses).

• Experience: Several years of in-depth professional experience in Product Management, in the FMCG or beauty sector.

• Skincare Expertise: Practical experience and in-depth know-how in the field of Skincare (formulations, ingredients, regulatory affairs, and textures).

• Category Ownership & Trend Intuition: A strong understanding of category management, a passion for global beauty trends, and an intuition for consumer needs.

• Analytical Strength & Business Sense: Confident handling of product KPIs, margin calculations, and performance data, as well as the ability to derive strategies from them.

• Interface & Partner Know-how: Confidence in negotiating and coordinating with external partners (suppliers, fragrance houses, manufacturers) as well as internal stakeholders.

• Communication: Fluent German and English skills, both written and spoken.

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