Senior Product Manager – Consumer Experience & Conversion

Key Responsibilities 1. Master the Top-of-Funnel (Acquisition to Application) The "Front Door" Strategy: Own the product roadmap for our customer-facing assets (Website, Landing Pages, Mobile Web, and Consumer Experience). Conversion Rate Optimization: relentless focus on moving users from "Curious" to "Applicant." You will design and execute rapid A/B tests on value propositions, CTA placement, and form design to maximize lead capture. The Hand-Off: Ensure a seamless transition of data from the Front Door to the next stage in the customer journey. This includes defining key performance indicators (KPIs) for success, identifying areas for improvement, and collaborating with cross-functional teams to drive results.