Senior Planner OOH with a focus on Programmatic DOOH (m/f/d)

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. What we offer you: - Work-Life Balance: With our flexible working hours & hybrid work, you can shape your everyday life the way that suits you. You can also offset overtime. - Vacation mode on: You receive 30 days of vacation plus one flexible day – in addition, 24 and 31 December are days off. - Wellbeing first: Health services, attractive retirement provision, and Mental Health Awareness Days put your health at the center. - Practice makes perfect: Develop yourself with our diverse further training opportunities and use our internal career programs for your development within the WPP network. - More than just a job: Look forward to unforgettable events, employee discounts, and further highlights such as the Job Ticket, Wellhub, or the Job Bike. - Be yourself: Everyone is warmly welcome with us – diversity and equal opportunities are important to us. What you will drive: As a Senior Planner OOH with a focus on Programmatic DOOH (m/f/d), you are a decisive part of our team and significantly shape the success of our campaigns. In doing so, you take responsibility for the strategic planning, further development, and implementation of effective out-of-home advertising solutions for our clients, with a particular focus on the integration and expansion of forward-looking Programmatic DOOH solutions. - Client understanding & strategy: You understand the multifaceted needs of our clients, assess objectives and framework conditions, and translate them into clear, targeted (D)OOH strategies, taking innovative programmatic approaches into account. In doing so, you create a clean connection between briefing, target group, and channel- or location-appropriate implementation. - Media planning: With a particular focus on target group, reach, and budget, you plan and manage (D)OOH and Programmatic DOOH campaigns. You select suitable environments and locations, coordinate timings, and ensure efficient delivery over the entire campaign period. - Innovation: Thinking strategically beyond the obvious, you develop creative, modern, and future-proof (D)OOH solutions. In doing so, you deliberately incorporate data-based approaches into concepts to further increase impact and relevance. - Collaboration: In close and proactive coordination with internal teams as well as external partners and clients, you ensure smooth processes and the success of campaigns. You coordinate interfaces, keep stakeholders up to date, and make sure timings and quality standards are met. - Negotiation of terms: You negotiate skillfully with media sellers and secure the best possible terms and placements for our clients. With a good market overview, you compare offers and pay attention to transparent, reliable agreements. - Analysis & optimization: You continuously and in detail evaluate campaign data in order to derive concrete, data-based optimization measures. You identify performance drivers and potential, derive learnings for ongoing adjustments, and use the insights for the further development of upcoming plans. What sets you apart: - Education: You have successfully completed a solid education or a relevant degree in marketing, media studies, or a similar discipline. You bring a good understanding of brands, communication, and media. - Professional experience: You have solid marketing experience, especially in the (D)OOH area, and bring demonstrable successes in this segment, especially in the area of Programmatic DOOH. Planning, implementation, and evaluation belong together for you. - Tool skills: Confident handling of MS Office, especially Excel and PowerPoint, is a matter of course for you. Using these tools, you structure data and make results clear and presentation-ready. - Working style: Your analytical thinking is pronounced; you interpret results precisely and consistently focus your actions on sustainable customer satisfaction. In doing so, you work independently, well organized, and reliably. - Team & ideas: You proactively contribute to the team, impress with strategically sound ideas, especially in the area of Programmatic DOOH, and demonstrate a reliable sense for innovative implementation. - Language skills: Your language skills include business-fluent German as well as good English in writing and speaking. Your communication is confident, clear, and audience-appropriate – both verbally and in writing. In addition, you are: #teamorientiert #kommunikativ #zuverlässig If you find this job exciting, we explicitly encourage you to apply, even if you cannot meet every qualification listed above. Working at WPP Media: As WPP Media, we shape the future of media and consistently invest in our employees. Every colleague enjoys the advantages of the global network of WPP Media and WPP to develop further and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous Employee Resource Groups and regular internal events – for exchange, inspiration, and celebrating our successes together. WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, in which everyone has the same opportunities to contribute and grow professionally. Please read our privacy policy for Germany, Austria and Switzerland for further information on how we process the data you provide. #LI-Promoted Please read our Privacy Notice for more information on how we process the information you provide. Find Jobs in Germany on Arbeitnow